Social Media Manager
Walk-On’s Sports Bistreaux is experiencing industry-leading growth and was recently recognized by Entrepreneur as the “#1 Best Sports Bar Franchise.” With an arsenal of brand attributes and touchpoints – 60+ locations, a from-scratch menu rooted in Louisiana cuisine, sports on 70+ TVs, and superstar owners and franchisees – the brand aims to take day-to-day consumer engagement to a new level with an enhanced social media presence.
The Social Media Manager will lead the ideation, planning, creation, and execution of social media engagement – via custom content and real-time listening and response – across all Walk-On’s social platforms to build brand affinity with current and potential guests and establish Walk-On's as a juggernaut in the social space.
- Create compelling and relevant content for all brand platforms (Instagram, Facebook, Twitter, TikTok, etc.) that engages fans, drives traffic to both digital properties and restaurant locations, stimulates follower/fan growth, drives brand buzz across earned and social media and builds overall brand affinity with current and potential guests
- Monitor the daily social conversation and cultural heatmap surrounding two key brand pillars – sports (with an eye for the underdog story) and great food (in Louisiana we live to eat, not eat to live)
- Develop strong relationships with influencer partners that are true to the spirit and brand of Walk-On's and execute campaigns with influencers that support the marketing imperatives/calendar
- Work with the marketing leadership team on social media strategy, tone, and guardrails
- Demonstrate creativity in presenting the brand on social media while being ever mindful of internal and external sensitivities
- Work with peers in the marketing department to highlight brand campaigns, special projects, and other marketing calendar priorities through social media
- Work with other departments in a coordinated effort to execute social campaigns
- Maintain and strong understanding of social media trends and tools
- Monitor and Communicate: Field and respond to customer service inquiries on social platforms. Respond and interact with Walk-On’s community on all social platforms.
- Restaurant Support: Assist with digital implementation (listings, location pages, etc.) for all new restaurant openings.
- Platform Management: Work with partners to keep business listings accurate across all digital platforms.
Requirements
- Bachelor’s degree in Communications, Journalism, Digital Media, Broadcasting, Marketing, Creative Writing, or related majors
- 2 years of experience in digital or social media with brand or sports team/league experience, including copywriting and video editing
- Graphic design skills (using Photoshop to create graphics as needed)
- Video editing skills (knowledge of using Premiere Pro to create social videos)
- Outstanding communication, writing, and proof-reading skills; superior attention to detail
- Ability to make reasoned judgments in a timely fashion within a very subjective medium
- Passion for sports, sports viewing, and sports data with an affinity for following big games and moments across the sports calendar
- Availability and willingness to engage on nights and weekends if the sports or brand calendars dictate
- Ability to deliver quality work in a fast-paced, high-volume, deadline-driven environment
- Highly curious, always looking to learn and stay ahead of trends
