Associate Program Manager, Social Brand Reputation

About The Role

Our mission is to ensure all Uber users have a seamless customer care experience, while also protecting Uber’s reputation. To do this, we are building a new team called the Social Brand Reputation Team. They will sit under Global Community Operations on the Social Media Operations Response Team (SORT), but they will be closely tied to Global Marketing and Crisis Communications.

They are dedicated to social media and passionate about protecting Uber’s reputation. This role will have two main objectives:

• Provide white glove attention for viral and influencer posts on social media, working closely with cross-functional customer-care centric teams
• Work with Comms and Marketing to serve as the frontline team for issues surfacing on social media
  

You should bring a passion for customer care, social media management and crisis communications. You should be comfortable rolling up your sleeves with the details of individual customer care issues, have a passion for influencer/celebrity community, as well as feel comfortable handling sensitive issues-centric topics.

This role is a part of a globally distributed team, so you will work with partners across international offices, but most specifically in the US and EMEA.

This role requires a person who is a dynamic, fast, thinker who can spot potential problems before they become a major brand risk. We are looking for someone who is always looking to improve efficiency and solve problems which arise in this high change environment.

What You'll Do

• Monitor our social media tool, Sprinklr, for influencer and viral posts and respond to customer care or negative posts about the brand
• Understand the full spectrum of Uber customer care policies and processes
• Liaison with Marketing and Comms on replies to viral posts
• Bring an elevated lens of Marketing/Comms to Uber’s customer care world
• Lead key partner conversations with senior level global leadership
• Manage various aspects of brand crises on social media, including social listening, reporting, responding, crafting in-feed posts, partnering with policy, etc.
• Work with partners and varied policies across the world, but specifically in the US and UK
• Be on-call during nights and weekends as needed for major brand crises
  

Basic Qualifications

• Minimum of two years of prior work experience, preferably in social media community management or related field
  

Preferred Qualifications / Experience

• 4+ years of social media community management for a large brand with diverse issues
• Project management: you have proven experience of managing multiple projects end-to-end in a fast-paced environment, with the ability to work to tight timescales
• Ability to thrive in an ambiguous and flexible work environment
• Bachelor's degree, preferably in Communications, Social Media or Public Relations
• Social Listening and Software Proficiency in Sprinklr & Brandwatch
• Understand intuitively what has the propensity to become popular and create brand crises
• Proficient partner management skills
• Influencer management experience
• Previous experience managing Brands and Crisis in Social Media
• Customer care operations experience
• Strong communicator (both verbal and written); creative copy writing skills
• Customer focus, compassion and business insight to understand the customers’ needs and generate engaging conversations in Social Media
• Problem solver - Desire to address complex problems without hesitation
• Independent and proactive, self-starter and highly motivated; capable of working independently, and collaborating, within a fast-paced environment, while maintaining a positive, proactive and upbeat approach to work
• Highly organized and able to multi-task, whilst maintaining clear and proactive flow of communication
• Clear Understanding of Engagement elements across the most popular social networks (Facebook, Twitter, Linkedin, Instagram, TikTok, Reddit, Youtube)
• Ability to de-escalate, shift and approach negative engagements to turn them into positive outcomes for our users
• On-Call operations experience