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Posted August 17, 2022
Steve Madden

Public Relations Coordinator

Steve Madden
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

The Public Relations Coordinator creates and maintains a favorable public image for Steve Madden through editorial and celebrity dressing. They support sample requests for Steve Madden Women's and Men's across categories to promote the brand image and increase editorial visibility. The ideal candidate has a can-do attitude, appetite to learn and adapt, fantastic organizational and time management skills are necessary. Being a self-starter with excellent communication skills including verbal, written and presentation as well as the ability to multitask and adapt in a fast-paced environment are critical. Being a strong problem solver, solution oriented and agile with a voracious appetite to learn will ensure success.

  • Coordinate Women's and Men's samples for editorial, celebrity + influencer shoots
  • Work closely with the Creative and Design teams to collect any relevant sample sets for gifting, celebrity seeding, media samples etc.
  • Track and report sample requests monthly.
  • Liaise with merchandising team on seasonal PR sample buys.
  • Understand brand priorities and key products to push for editorial and celebrity coverage.
  • Facilitate sample returns from editorial and stylist assistants.
  • Work with PR Manager to support with credit and image requests to publications, press coverage reports, and maintaining PR inventory of samples.
  • Maintain department contact database.
  • Execute celebrity and editor gifting's, support with events and special projects.
  • Work with PR Manager on monitoring, analysis, and editorial strategy planning for features and special projects.
  • Support PR Manager with creating pitch lists and sending media alerts.
  • Build relationships with print and digital editors, assistants, and celebrity stylists.
  • Draft and execute pitches to digital editors for special projects and product pushes.
  • Keep up to date with fashion industry news, competitors, and celebrity and social happenings.
  • Work with PR Manager on celebrity strategies, events, fittings, and gifting initiatives.
  • Manage and update celebrity calendar of events.
  • Actively contribute to Communications team brainstorms, strategize, and contribute original ideas to build creative proposals.