Coordinator, Social Media

Who We Are Today

TravisMathew is now a leading innovator in lifestyle and performance apparel. Using best-in-class fabrications and designs, we are pushing forward a growing market trend towards casualization. For us, comfort comes first. Every TravisMathew product is created with attention to detail, designed to deliver the perfect fit and soft, lightweight feel. By offering hundreds of varied, unique deigns across monthly new product releases, we are establishing a new standard for the young professional. We want to elevate your look with details, subtleties, and craftmanship that will get you noticed … but without flash or pretension. As an aspirational brand, TravisMathew prides itself on being approachable. Anyone and everyone can look great – and feel great – in TravisMathew. We’re throwing a party and you’re invited.

Where We Are Going

At TravisMathew we don’t just dream big, we plan big. Our goal is to become the top premium menswear brand in the United States with a global presence, while keeping our employees and customers at the forefront of all we do. We believe that a winning office culture will include opportunities for new leaders, a fun work environment, and cultivating an ideal work / life balance for our employees. We are committed to celebrating and achieving diversity in all facets of our business. Additionally, TravisMathew is focused on the development of sustainable practices, challenging ourselves to discover innovations in design, production and technology.

Job Overview

The Coordinator, Social Media is responsible for assisting in the implementation of social media strategies and deploying content across TravisMathew social channels to develop brand awareness, generate inbound traffic and cultivate leads and sales. Additionally, Coordinator, Social Media will work with the content team to create original marketing content and copy.

Roles And Responsibilities

• Assist in developing and executing social media and influencer strategies
• Assist in developing social media and influencer campaigns
• Assist in recruiting and securing social media influencers to promote the brand
• Develop and maintain weekly social media and influencer schedule across all channels
• Develop copy for company correspondence and website
• Manage social media contests and fulfillment to increase email acquisition
• Monitor and track performance metrics
• Monitor conversations across all social media platforms and interact with audience when appropriate
• Partner with internal graphics department to develop assets for social platforms
• Develop relationships with partners to generate relevant social media content
• Collaborate with content team to create a variety of product and marketing videos
• Assist with development of creative concepts for content marketing initiatives
  
  

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Proficient in Microsoft Applications
• Technical knowledge of social media platforms
• Knowledge of long form narratives, social media cuts, short video products and snackable video content
• Knowledge of live social production preferred
• Knowledge of project management systems and file-sharing utilities
• Strong social copy-writing skills
• Strong attention to detail and intuitive problem-solving skills
• Strong written and verbal communication skills
• Ability to work effectively and collaboratively with cross-functional teams and stakeholders
• Highly motivated self-starter, who can comply with numerous deadlines and evolving priorities
  
  

Education And Experience

• Bachelor’s Degree, preferred
• Minimum 3 years’ experience in social media
  
  

TravisMathew is an Equal Employment Opportunity