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Posted August 18, 2022
United Entertainment Group

Director, Talent & Influencer (LA)

United Entertainment Group
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.

The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.

Responsibilities include but are not limited to:

  • Manage and execute 4-10 campaigns at a time, ensuring deadlines are hit, deliverables are completed, etc. with gamers on all major streaming media platforms
  • Display the ability to navigate and identify the best approach to working with such platforms.
  • Drive execution on projects, ensuring seamless execution on deliverables
  • Able to articulate business requirements of the account – both external and internal to ensure projects are running on schedule
  • Support the full lifecycle of a project from New Business/Strategy/Planning to Execution/Wrap
  • Serve as subject matter expert in gaming and e-sports industry
  • Manage existing relationships within the digital influencer community specifically in gaming (MCN’s, Talent Agencies, Content Creators, Media Platforms, etc.)
  • Provide client service administration including preparing client status and activity reports, attending meetings and conference calls and compiling competitor coverage
  • Own the creation of influencer contracts with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points
  • In conjunction with internal partners and agencies, contribute content ideas that can express appropriate key brand messaging points in ways that can resonate with the targeted consumer and demographic
  • Negotiate with gaming influencers for campaigns and brand programs.
  • Responsible for conducting relevant research and vetting influencer candidates (against criteria, for competitive partnerships, looking at upcoming projects, utilizing existing databases, etc.).
  • Collaborate with internal business practices across all disciplines to identify project opportunities for new and existing clients
  • Bring a network of partners and potential client connections
  • Consistently fielding and building pitch decks for potential new business opportunities and existing agency cliental
  • Dashboard Database – stay current on ongoing updates to our influencer database that will alleviate the need to draft new slides when we recommend influencers & talent

Qualifications

  • At least 6-8 years of experience relevant to the role and industry with strong work examples and references.
  • Must have experience working with gamers (as a representing gamers in the commercial industry or negotiating deals on behalf of brands with gamers).
  • Must have strong relationships with gamers, gaming agents, managers, teams, developers, publishers, gaming leagues.
  • Must have experience and expertise activating programs with gamers on all major streaming media platforms
  • Ability to navigate and identify the best approach to working with such platforms.
  • Understand key client information including business strategy, industry issues, products and services, key customers and competitors
  • Proven ability to manage large projects and small teams on one or more sizable accounts
  • Experience identifying and securing Influencers (Digital & Social) in the gaming industry for brand campaigns
  • Stay on top of trends and plugged into the digital community
  • Strong relationships with influencer representatives.
  • Excellent written and verbal communications skills and demonstrated ability to delegate tactical assignments and accurately judge and edit work of others
  • Ability to think creatively on your feet and take initiative to improve or create effective processes
  • Strong industry contacts a must (agents, managers, publicists, and attorneys, etc.)
  • Strong interpersonal, organizational and written and oral communications skills
  • Experience managing the creation and negotiation of influencer contracts with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points
  • Strong work ethic with the ability to deliver quality recommendations
  • Thrive in a fast-paced environment

United Entertainment Group is a global entertainment, sports and lifestyle marketing agency and part of the DJE Holdings network. UEG creates breakthrough marketing with the people, properties and platforms that shape culture, and has been recognized with industry awards including Cannes Lions, Clios, OneShow, Sabre Awards, Tellys, and more. UEG, founded in 2007, is headquartered in New York with offices in Los Angeles, Chicago, Dallas, London, Hamburg and Tokyo and works with FORTUNE 500 companies, celebrities, athletes and leading media properties. For more information visit http://www.uegworldwide.com .

Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

United Entertainment Group is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.