Skip to main content
Posted August 19, 2022
Unilever

Senior Dove PR & Influencer Lead North America

Unilever
Englewood Cliffs, NJ, USA ⚠ [Archived] No Longer Accepting Applicants

Background & Purpose of the Job

Dove is the largest Personal Care brand in Unilever with year over year continued growth. Grounded in purpose, with a clear strategic vision, a strong innovation funnel and a unique POV on beauty, Dove is poised for even greater success beyond 2022.

Alongside Dove’s position within the Unilever portfolio, the brand is loved by millions of consumers worldwide for both its products and its commitment to Real Beauty. At Dove, we are on mission to make a positive experience of beauty universally accessible to everyone and have been doing so for two decades through campaigns and initiatives that have worked to challenge narrow beauty ideals so women and girls can see more of themselves in media and culture.

Who You Are & What You’ll Do

Dove North America (US and Canada) is looking for a PR & Influencer Marketing expert to drive to use the voice of others to amplify brand messages to authentically build credibility and trust with its audience to drive business and communications goals.

This Role Is Hyper Focused On Execution Of

  • Dove’s external communications, PR & Influencer Marketing strategy
  • Executing the integrated communications plan across Dove Female (across all categories)
  • Partnering with the brand marketing teams on their campaigns or new core/innovation launches developing specific plans and assets and executing in market
  • Managing annual PR and Influencer Marketing budgets
  • Managing PR and Influencer marketing agencies
  • Leading the PR & Influencer measurement and in-market optimization
  • Setting annual KPIs for PR and influencer marketing programs across the total brand
  • Responsible for maintaining strong media contacts and being the external-facing PR and Influencer marketing expert for Dove US/Canada
  • Local issues management (US and Canada)

Key Skills

  • Strategic thinking combined with creative mind-set
  • Brand PR crafting
  • Social Influencer content expert and management
  • On top of cultural, beauty, and lifestyle trends
  • Strong storyteller (verbal and written skills)
  • Strong ability to influence and manage stakeholders
  • Understands the dynamics of building and managing reputation
  • Channel management: Knows how to build, maintain and evaluate external channels including social media
  • Good knowledge of the US and Canada media landscape
  • Communications generalist, with an all-round excellent working knowledge of the various disciplines of communications such as media/public relations, social media/digital and issues management

What You’ll Need To Succeed

  • An expert in PR, communications and influencer marketing (8-10 years of experience either at an agency and/or in-house), with perfect understanding of what does and does not work in PR and Influencer Marketing channels
  • A beauty crafter who is able to create the compelling stories (written and visual content) to deliver maximum earned coverage in focus markets across earned and paid channels
  • A self-starter who is obsessed with tangible business results, OKRs and pioneering new models – pushing the boundaries of what it takes to land impactful PR and influencer content (that drives engagement and ultimately sales)
  • Ability to see all the priorities across the total brand to deliver the most optimal annual execution across PR and influencer marketing with breakthrough results
  • A collaborator who thrives on working together with different teams and marketing specialties’ to execute programs with excellence and clarity
  • Proven track record with executing award-winning PR and influencer marketing programs in the US (for both product and purpose campaigns.)
  • A strategist and executor that leverages the thinking skills to develop strong programs for innovation and purpose campaigns while leading the agenda on leadership and culturally relevant topics.
  • A strong business mindset focusing on what is needed to drive impact and business results for the Dove brand.
  • Has a passion for purpose and beauty to help Dove craft and deploy activations, stunts and content that will capture media and consumer attention while drive engagement
  • Proven track record of developing and executing content/communications that explain product functionality in an exciting/different way Define the network agencies that your brand will work with to design Others Say content and support markets in identifying their local network of agencies
  • Manage junior members of the team to work independently and own work/projects – be a talent catalyst and take pride in developing their skills
  • Be in control of risk & issues management – identify potential risks, mitigation, contribute to live issues management led by corporate comms incl. seeking the correct inputs from brand, R&D
  • Existing media contacts with consumer and trade beauty print and online media, and broadcast outlets

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Unilever: Life | LinkedIn | Strategy | Unilever | Why work for Unilever | Careers at Unilever | Unilever Global Website | Check Out Our Space

For office-based, Research & Development, and remote positions, proof of COVID-19 vaccination is required to be eligible for employment. Religious and/or medical accommodations will be considered on a case-by-case basis.

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.