Associate Digital Marketing Manager

Goldthread is a young beverage brand with one-of-a-kind formulation seeking to disrupt the multi-billion dollar functional beverage space. Already a leader in the functional beverage space, we’re looking to add a digital superstar to help take the brand to the next level!

Are you a digital rockstar who loves to dream up possibilities? Do you constantly think about what’s the next big thing in the digital world? Are you hungry to make real impact to a young brand on a meteoric rise? If you like challenging the status quo and always seeking to make things better, let’s chat!

The Associate Digital Marketing Manager:

• Is responsible for the full digital campaign life cycle, project timeline, and execution for paid media, email, website, social media, and influencer/affiliate marketing
• Works with digital agency and holds them accountable for performance
• Executes unifying cross platform/medium calendar that spans social, email, paid media, website, and influencer strategies
• Develops social media strategy and campaigns for agency to execute in order to expand brand awareness, drive engagement, and ultimately increase conversion
• Works with paid media agency to ensure optimized consumer targeting and with creative team to develop best in class messaging and creative
• Serves as ecommerce/shopify subject matter expert to maximize user experience
• Oversees digital content review process for creative approval and content accuracy
• Owns relationship development and maintenance with influencers and affiliates
• Tracks performance and develops strategies from those learnings to drive future strategy and execution leading to KPI growth
• Works with internal and external partners to develop advertising materials, traffic assets, provide affiliate links, approve custom site content and ensure timely launch of digital & social media campaigns

Ideal Candidate:

• Is in love with all things digital!
• Sees problem, fixes problem/sees opportunity, meets opportunity
• Social media savvy with all social platforms (Instagram, Facebook, TikTok ,Pinterest, YouTube) and influencer marketing and a curiosity for emerging or new platforms to enhance marketing awareness and engagement
• Solutions oriented with a passion for excellence
• Self-starter with internal motivation that HATES micro-management
• Is willing to challenge agencies to make sure we are getting maximum performance
• Able to marry strategic development at the 30,000 ft level with granular execution
• Able to clearly communicate and inspire confidence among stakeholders
• Strong project management and organizational skills with a high ability to multi-task
• Able to both and adapt to and manage a changing environment and priorities
• Perpetual learner

Skills and experience

• Bachelor’s degree required in Business, Marketing, or related field. MBA a plus
• 4+ years work experience
• Experience in digital ad platforms, shopify, Planoly, Klaviyo, GRIN, etc.
• Experience working with startup or beverage place preferred and beverage startup experience is amazing!