Director, Media

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Kate Spade – Director, Media

Primary Purpose

We are looking for an experienced marketer to who can translate brand and business goals into paid media strategies from upper funnel awareness through to conversion and retention driving tactics across online and offline channels. While the position covers brand and performance media, there is heavy emphasis on bringing the brand to life through creative media strategies and a high degree of interaction with creative teams/agencies.

This role manages a team responsible for development of campaigns across Out of Home, Publisher Partnerships, Paid Social, Display & Video, Paid Search and Affiliates, supporting full price and off-price channels of business. The role is highly collaborative, working in close partnership across internal and external teams inclusive of Tapestry’s digital marketing center of excellence (COE) and agency partners to ensure media programs are planned and executed in a customer-centric, results-oriented manner.

The successful individual will leverage their proficiency in Marketing to

• Bring innovative thinking to drive brand heat, customer engagement and campaign performance
• Play a key role in translating brand and business objectives into media strategies, demonstrating deep expertise across the breadth of marketing channels
• Champion innovation within the media landscape, unlocking new platforms and mediums for the brand. Stay current on evolving media trends, technology, and opportunities. Work with partners and stakeholders to bring new activities to life
• Partner with the CRM, Ecommerce and Tapestry teams to provide the best holistic customer experience across touchpoints, always keeping the customer journey in mind
• Support the team in clearly briefing creative assets that will best achieve media goals. Manage the team to ensure briefs are submitted in a timely fashion with accurate and complete information
• Clearly & succinctly present strategic approach, media plans, results, and recommendations to cross-functional partners at all levels of the organization
• Partner with Organic Social & Influencer teams to ensure cohesion across paid, owned and earned media
  

The accomplished individual will possess

• Results-oriented mindset, continuously driving for and achieving positive business outcomes at all levels of the marketing funnel
• Strong understanding of brand marketing with experience guiding campaign and asset development
• Ability to write a succinct creative brief, evaluate creative concepts and provide actionable feedback to creative teams
• Demonstrated ability to work cross-functionally, collaborate with, consult with, and influence all levels of the organization
• Partnership-minded with ability to lead through influence versus direct mandate
• Ability to convey and connect both technical concepts and business context
• Test and learn approach and mentality
• Holistic perspective to ensure all aspects of the customer journey are optimized
  

An outstanding professional will have

• 8-10+ years of relevant professional experience; with minimum of 4+ years of digital marketing and media experience
• Brand marketing experience required
• Ability to work in a fast-paced environment, while anticipating team and business needs
• Hands-on experience with digital marketing tactics and channels
• Deep experience leading and facilitating teams as direct manager or project manager
• Proven experience managing large scale marketing budgets with effective returns and traffic growth
• Experience using media mix modeling and multitouch attribution tools is a plus
• Excellent communication & quantitative skills are both a must
  

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com.