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Posted August 24, 2022
Williams-Sonoma, Inc.

Social Media Specialist

Williams-Sonoma, Inc.
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.

About The Team

We are a highly collaborative team responsible for connecting with press and influencers to grow brand awareness and amplify brand messages on social media. In addition to strategizing, creating, and executing content across our social channels, you will interface with top tier media for brand exposure.

About The Role

Williams-Sonoma, Inc. is seeking a Social Media Specialist. You will be responsible for overseeing our social media channels, creating content, engaging with influencers, and acting as a key contact for all media inquiries. The ideal candidate will be a social media expert with media relations, general marketing, or advertising expertise.  This role blends creativity, analytics, and interpersonal skills.

Responsibilities

  • Stay current with social media trends across TikTok, Instagram, Facebook, and Pinterest
  • Create content across social media channels that is relevant, engaging, and an extension of the brand voice
  • Identify and develop relationships with key influencers that can act as brand storytellers on behalf of Mark & Graham
  • Seamlessly execute campaigns and giveaways including vendor setup, contracts, communication, product seeding, tracking and posting
  • Oversee all product seeding requests, partnering with internal merchant teams, shipping and delivery teams and the influencer
  • Analyze and report on performance for social media and earned media placements, with your latest results driving future strategies
  • Draft a polished, compelling pitch to press and secure coverage in top media outlets.
  • Liaise with our external PR agency for seasonal launches and campaigns, as well as facilitate inbound image and product requests.
  • May be given the opportunity to coordinate and host events with press and influencers to grow brand awareness.

Criteria

  • You have expertise in social media, content creation, influencer marketing and media relations with 1-3 years' experience working in-house or for an agency
  • You are a creative thinker, with an eye for strong content and vision for storytelling
  • You stay current with social media trends. You are extremely active on TikTok, Instagram, Facebook and Pinterest and know the latest viral videos, music, etc. You can write a caption that is relevant, engaging and an extension of the brand voice
  • You work with a sense of urgency and stay organized with several competing projects/tasks
  • You take great pride in keeping a pulse on the latest trends in fashion, home design and entertaining
  • Are a skilled user of Microsoft Office including Word, Outlook, Excel and PowerPoint
  • Have experience with Cision's Media Services, and other proprietary media contact software

Benefits Just For You

Depending on your position and your location, here are a few highlights of what you might be eligible for:

  • A generous discount on all Williams-Sonoma, Inc. brands
  • A 401(k) plan and other investment opportunities
  • Paid vacations, holidays, and time off to volunteer
  • Health benefits, dental and vision insurance, including same-sex domestic partner benefits
  • Tax-free commuter benefits
  • A wellness program that supports your physical, financial and emotional health

Your Journey in Continued Learning

  • In-person and online learning opportunities through WSI University
  • Cross-brand and cross-function career opportunities
  • Resources for self-development
  • Advisor (Mentor) program
  • Career development workshops and learning programs
  • Speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

About Us

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.