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Posted August 26, 2022
BEACH HOUSE PUBLIC RELATIONS

Account Executive-Influencer Marketing (Beauty)

BEACH HOUSE PUBLIC RELATIONS
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Beach House PR is an award-winning, woman-owned strategic beauty and lifestyle communications agency that specializes in one thing and one thing only: building beauty and wellness lifestyle brands.

You're a creative beauty pro who is hungry to continue to learn, grow, and can thrive in a fast-paced environment with both autonomy AND communicative collaboration, and are extremely results-driven.

You love talking the talk about your favorite eye cream, face mask, hair product, and lip balm, and understand how to communicate this to your favorite press and influencers in a way that creates campaign-driven content that is more than a one-off, but goal-driven to create a long-lasting, holistic impression.

You understand the hustle and embrace the fact that beauty never sleeps.

You love being involved in creating a great event -- especially on ensuring your network of media and influencers are in attendance, but also able to partake in exciting activations that drive increased client awareness.

You have a great eye, a unique POV, and be extremely detail-oriented with a proven ability to work on numerous clients in a very fast-paced environment while managing client communications and expectations.

You are analytical and adept at troubleshooting; assessing wins and challenges and pivoting to ensure you’re constantly moving forward.

The Role

  • Help to develop influencer strategies across the agency’s roster of beauty, wellness and lifestyle clients
  • Assist with paid influencer marketing campaigns: from strategy through execution, identifying and establishing campaign KPIs.
  • Ability to execute organic influencer campaigns, as needed
  • Stay on top of influencer marketing trends, relevant influencers for programs and industry news.
  • Regularly identify and vet new and up-and-coming influencers for current and future programs.
  • Work to help move forward influencer campaigns and logistics through tactics such as: maintaining influencer lists, crafting campaign SOWs, working with Director to draft and negotiate influencer contracts, and additional necessary program details.
  • Create meaningful relationships with online influencers to deliver above and beyond content and engagement
  • Serve as a liaison between client teams and influencers to deliver mutually beneficial results.

Qualifications

  • Bachelor’s degree in marketing, communications or related field with 1-3 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy.
  • Passion for uncovering the latest digital marketing and social media platforms and tools.
  • Excellent verbal, written, presentation and problem-solving skills.
  • Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools.
  • Experience creating and executing paid social and digital campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn.
  • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.
  • Highly adaptable and ability to shift priorities in real-time to meet client needs.
  • Excellent team skills, working alongside junior and senior members of the agency
  • Efficient, organized with excellent time management skills and adherence to deadlines