Manager, Influencer and Ambassador Marketing

Where A-Players Thrive.

Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of over 20 health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employee-owners are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.

Our A-players are results-driven creative thinkers who like to move fast, get the job done, and have fun doing it. If you love to roll up your sleeves, take on exciting new challenges every day, and drive massive growth… You should definitely keep reading.

We’re Looking For A: Highly skilled marketer to optimize & scale our influencer & ambassador marketing efforts for several D2C health, beauty & pet brands. This role requires a strategic leader who will own the full strategy and roadmap of the program, driving influencer marketing in a very performance driven environment. The Manager, Influencer Marketing sits within the Reputation Management department, alongside brand reputation & social media teams. The ideal candidate will have experience driving referral based influencer programs that grow brand awareness and revenue for D2C brands. This role will oversee one direct report - Ambassador Marketing Specialist, and will be tasked with creating a blueprint for team growth.

Location: Woodland Hills, CA (Hybrid)

What You’ll Be Doing:

• Build a multi-tiered influencer program that utilizes our current brand ambassador referral program as an incentive for high touch influencers, as needed.
• Drive quarterly strategy & KPIs for influencer and ambassador program.
• Network and recruit potential influencers and content creators that are excited about our brands, creating a strong ecosystem of relationships within the influencer space.
• Create and manage P&L’s to show program revenue growth and budget allocation for future campaigns.
• Oversee the management of current brand ambassadors and influencers, creating monthly influencer campaign calendars, that engage & activate influencers to drive revenue and awareness goals.
• Create a pipeline for UGC content collected through influencers & ambassadors, ensuring usage rights and contracts are properly managed. Work in collaboration with Media Buyers & Creative Teams to test content on various ad channels & brand websites.
• Own the strategy and drive whitelisting ad campaigns using UGC, in collaboration with media buying teams.
• Manage 1 direct report - Ambassador Marketing Specialist, setting KPIs, facilitating 1:1s, implementing growth goals, & allocating resources as needed.
  
  

Required Qualifications:

• Creative thinkers with the ability to use data to drive problem solving
• Results oriented with passion for analysis and insight-development
• Proficiency in creative writing and customer communication
• Excellent communication and collaboration skills
• Organizational skills, attention to detail and ability to produce accurate and quality work in a fast-paced environment.
• Self-motivated, adaptable, able to work autonomously or as part of a team.
• 5 Years Experience in Digital Marketing with at least 2 years directly running influencer programs
• 2 Years experience managing teams
• Track record of growing a 7 figure influencer / ambassador program
• Existing relationships with wellness influencers / content creators.
• 1 year demonstrated experience leading or managing
• Passion for the health/ wellness, beauty and/or pets
• Knowledge of influencer marketing technology tools
• Bachelor’s degree in Marketing or related field
  
  

Why Golden Hippo:

We pride ourselves on our award-winning culture and incredibly diverse workforce. We intentionally strive to cultivate, create, and celebrate a rich, vibrant, innovative, transparent, and inclusive culture of belonging where our employees are not only valued but celebrated. Here are just a few examples of how we make sure Golden Hippo’s culture is one-of-a-kind…

• 100% employer-paid benefits. Yes, 100% employer-paid.
• Flexible work arrangements available for most positions.
• Employee Stock Ownership Plan (ESOP: Retirement Plan funded by company contributions of company stock.)
• Global Charity Impact: We’ve donated over $4.9 million to global charities to date.
• Generous matching 401K plan.
• Diversity & Inclusion initiatives.
• Room for growth and results-based pay increases.
• Multiple Learning and Development programs like our Mentorship Program, Management Training Program, Tuition Reimbursement Program, and more.
• Recognition Programs like our Win of the Week, Spot Bonus, and Shout-Outs Program.
• Company events like happy hours, annual holiday party, Halloween party, and more.
• Golden Hippo HQ: Free on-site gym, and fully-stocked kitchen.
  
  

Check out our LinkedIn profile to see all of these perks, benefits, and programs in action!

Our Award-Winning Culture:

• Best Places to Work in Los Angeles 2022 - Built In
• 100 Best Large Companies to Work For - Built In
• Best Outlook 2022 - Comparably
• Best Places to Work in Los Angeles 2022 - Comparably
• Best Marketing Teams 2021 - Comparably
• Best Company Career Growth 2021 - Comparably
• Best Company Perks & Benefits 2021 - Comparably
  
  

Here’s proof: Built in LA & Comparably

Our Hiring Practices:

Golden Hippo strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas. The California Fair Employment and Housing Act (FEHA) requires all employers with at least five employees to provide reasonable accommodations to individuals with either mental or physical disabilities. If you require extra accommodations during the interview process, please reach out to our Talent Acquisition team at [email protected].

Just So You Know:

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Golden Hippo recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Golden Hippo may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

23251 Mulholland Dr. Woodland Hills, CA 91364

Full-Time

#hybrid