Influencer Relations Manager

Ask a curly person about their hair and they'll tell you about their life. They'll tell you about their childhood, their family, their friends, and the way they see themselves in the mirror. For the past two decades, these are the conversations that have been at the center of everything we do.

Salon born and rooted in NYC, for over 25 years, DevaCurl has been at the center of the curl conversation. As your needs have evolved, so have we. Backed by Science and Dermatologist Co-Developed, we are dedicated more than ever to being your go-to expert on the care and style of your curls. We’re here for you wherever your journey takes you — from natural texture to braids, highlights, twists, or blowouts — we call it Curl Flexibility™. So, your curls can take on any shape & stand up to anything.

We strongly encourage people of all backgrounds to apply. DevaCurl is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

We are excited to add an experienced Influencer Relations Manager to our growing team. In this role, you will bring your experience building creator relationships and managing the content curation process on behalf of brands to our growing curl community.

Who you are:

• Known for your ability to come up with solutions to any problem and are sought after for your ability to resolve almost any issue
• A social media guru – you know who’s who in the consumer and beauty creator space
• Comfortable building relationships with people of all backgrounds
• Work and fun are synonymous to you and your attention to detail ensures everything moves seamlessly
• Hold existing contacts with creators and creator agencies
• Eager to jump in as backup support your fellow teammates
• Ability to juggle multiple priorities and prioritize competing tasks
• Exceptional time management skills and ability to meet project deadlines head on

What you'll do:

• Consistently source and pitch partnerships with talent and content creators
• Demonstrate ability to develop creator strategy that organically grows a community of brand advocates
• Manage creator campaigns that support overarching brand and retail initiatives
• Track performance of creator partners, reporting on engagement KPIs via bi-weekly reporting
• Analyze competitor creator campaigns, sharing out best-in-class examples of content
• Must be familiar with digital influencer platforms i.e.Tribe Dynamics, Aspire IQ, IZEA, Dash Hudson, etc.)
• Oversee the production of creative mailers and associated collateral
• Partner with Social Media Manager to develop creator content briefs
• Partner with cross-functional teams to ensure top-performing content is utilized across owned and retail channels
• Assist in the development of the creator strategy for communications-led activations and live events programming
• Capture brand look, values, and mission with consistency across creator partnerships
• Stay up-to-date on trends and tools for creator marketing, suggesting new ways to innovate and enhance our approach, while keeping the team up-to-date on best practices
• Partner with the Director of Communications to manage Creator Partnerships Budget
• Build presentation materials and present dynamic creator strategies to both internal and external partners
• Manage contract negotiations for content licensing with creators and creator agencies
• Enjoy working in a fast-paced, collaborative environment
• Exercise sound judgment and be a true team player
• Think and react quickly with a curious, can-do mindset

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional products and experiences DevaCurl is renowned for. Our dynamic Devas have incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.