Social Media Manager (Organic)
Fluent Inc. (NASDAQ: FLNT) is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging our proprietary first-party data asset of opted-in consumer profiles, Fluent, Inc. drives intelligent growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in New York City.
We are looking for an experienced Social Media Manager with an elevated sense of humor, a business mind and a passion for clever content and crazy fast growth. The Social Media Director will take our owned and operated brands to the next level of recognition on social media by strategizing and developing timely, dynamic, interactive and engaging content for each brand. You will build a world class team to create, strategize, schedule and execute social strategies alongside you.
Responsibilities
- Cultivate The Smart Wallet brand across social platforms
- Develop and oversee the The Smart Wallet's social media strategy across all platforms to boost consumer engagement and profitability
- Work with marketing and creative team members to execute social content
- Assist with development and execution of daily content calendar/schedule
- Ensure that social marketing is fully integrated with all other efforts across the company's portfolio
- Work with Marketing, Creative and Paid Social team to develop and plan for monthly photoshoots, video shoots and freelancer content
- Work with PR team to develop, implement and report success of influencer programs
- Work with community manager to maintain continuous, around-the-clock daily social activity
- Work with Paid Social team to help identify paid advertising opportunities within the marketplace
- Monitors and analyzes social media trends and their impacts
- Monitor effectiveness benchmarks for measuring the impact of social media programs (analyze, review and report on effectiveness of campaigns to maximize results)
- Monitor online competitor presences
- Research channels for relevance and trend identification
- Report chatter and other relevant online data (the transfer of customer issues or complaints to Fluent customer service)
- Utilize good judgment in safeguarding The Smart Wallet brand image in social responses and content
- Accountable for continuous learning—understanding and monitoring best practices, trends, methodologies, and technologies/platforms in the ever-changing social landscape
Requirements
- Bachelor's degree in journalism, public relations, advertising, marketing communications ideally
- 5+ years professional experience in social media and/or content marketing, 1+ years of managing a team
- Expert knowledge of social networking channels, including but not limited to, Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok, Snapchat, LinkedIn, blogging and any other relevant platforms
- Strong written communication skills are a must, with an emphasis on grammar/spelling excellence
- Good judgment
- High esthetic standards
- Must be able to work in a (very) fast-paced environment, multi-task and prioritize
- Energetic, inquisitive, and collaborative with a great attitude and go-getter mentality
- Must be a challenger and a risk taker
- Ability to honor the brand(s) as it is while elevating it to a new level of recognition in the world
Benefits
At Fluent, we like what we do and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we're not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too...
- Competitive compensation
- Ample career and professional growth opportunities
- Hybrid work model
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The amazing opportunity to work for a high-flying performance marketing company!
Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (
- 274B) of the Immigration and Nationality Act (INA), 8 U.S.C.
- 1324b.
