Marketing Manager, Digital Advertising

Job Summary

DESCRIPTION

Join our team in bringing cutting-edge Artificial Intelligence tools to digital advertising! We're looking for a talented marketing manager to join our unique team as we change the way digital advertising works. The Amazon Digital Advertising (ADA) team is a focused, nimble team that innovates relentlessly on behalf of advertisers. Our team is a unique mix of marketers supporting self and managed-service digital media campaigns as well as engineers, applied scientists, and economists inventing new ad-tech products that change the way advertising impacts customers. Our services apply to a broad range of digital formats and channels including programmatic display, sponsored, mobile, video, streaming TV, audio, influencer, affiliate, social, and gaming.

Amazon is building a world-class advertising business to define and deliver ad products that drive long-term customer value. As a team with a strategic mission within the advertising business, we innovate to pilot new programs, experiment to quantify their impact on customers, and then scale the programs that deliver the most value. We partner with Amazon's most strategic businesses to push boundaries. We are a highly motivated, collaborative, and fun-loving team with an entrepreneurial spirit and bias for action. We are curious and results-oriented.

You will be a great fit for this role if you are an experienced and passionate marketer. You will need to deliver results consistently, while working toward ambitious strategic goals. You will be an innovative thinker and have proven success influencing teams across organizations while driving results in B2C eCommerce, customer acquisition, lead generation and/or revenue generation. You will be comfortable working with ambiguity, and excited about rapid test-and-learn approaches. You will be effective in analyzing large data sets in partnership with scientists and advertisers. You will be skilled at engaging with cross-functional teams, which will include marketers, product managers, engineers, scientists, creative designers, and financial analysts. You will be an enthusiastic problem solver and hands-on leader who combines an entrepreneurial mindset with the ability to think big.

This position is unique in its potential for visibility and impact within Amazon. Through a close partnership with scientists and engineers, you will impact billions of dollars in investment decisions by dozens of Amazon's most strategic businesses.

Location ideal to NY office but flexibility available, dependent on candidate experience and proximity to key stakeholders.

Key job responsibilities

• Build and execute multiple digital media strategies through the Amazon Demand Side Platform (ADSP) to support advertiser program growth
• Work closely with internal businesses to develop a deep understanding of their marketing goals and identify solutions that best support these goals
• Run A/B experiments to evaluate the efficacy of proposed media strategies and dive deep into data analysis to identify future opportunities for business impact
• Develop, optimize, and grow new advertising initiatives leveraging an evolving technical landscape
• Understand internal measurement solutions and partner with marketing / science teams to identify areas for improve system processes
• Collaborate with cross-functional teams to drive automation, measurability, and program performance efficiency
• Innovate and craft scalable digital media and measurement solutions where processes are not well-defined
• Communicate effectively with teammates, internal stakeholders, and senior leadership
• Activate new measurement and optimization tools to enable smart marketing investment decisions
• Understands how systems/processes/programs work, capable of taking a step back to improve, fix or simplify established processes
  
  

Basic Qualifications

• 4+ year's experience in digital advertising including programmatic
• Experience successfully building, executing and scaling digital advertising campaigns with distributed internal stakeholders
• 2+ year's experience with Demand Side Platforms (DSP)
• Bachelor’s degree
  

Preferred Qualifications

• Demonstrated analytical abilities, especially with respect to experimental design and analysis
• Experience with digital ad campaign lift, incrementality measurement and multi-touch attribution measurement solutions
• Familiarity with SQL, BI tools (Power BI, Tableau, Power Pivot)
• Strong communication skills
  

San Francisco, California

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Los Angeles, California

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Colorado

For virtual jobs where work can be performed in Colorado: For employees based in Colorado, this position starts at $72,000-$126,100/year. A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a range of medical, financial, and/or other benefits, dependent on the position offered. For more information regarding Amazon benefits, please visit https://www.amazon.jobs/en/benefits. Applicants should apply via Amazon’s internal or external careers site.

Regular and Reduced Time (F, R) jobs based in Jersey City or US virtual jobs that could be performed in Jersey City

The pay range for this position in Jersey City is $136,000.00 - $170,500 annual; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the Pay Transparency Regulation of Jersey City Municipal Code. Base pay information is based on market location. Applicants should apply via Amazon's internal or external careers site.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/dis... in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.


Company - Amazon.com Services LLC

Job ID: A2188384