Public Relations Coordinator

Reporting to the PR Manager, the PR Coordinator will be an integral member of our Miami Marketing team. Duties will be split 20% strategic & plan development, 80% tactical project work.

PUBLIC RELATIONS & PRESS OFFICE RESPONSABILITIES

• Accomplish annual goal for PCO ranking, maximizing visibility for each category (jewelry, watches, accessories & resorts)
• Compile and monitor master editorial features tracking document, including all press requests, pitching, anticipated editorial, secured editorial and missed opportunities
• Share press releases and editorial information with local markets and to regional press upon PR Manager’s approval
• Maintain database of HQ assets, press texts and brand communication tools across all categories including but not limited to press kits, images, launch packets, etc.
• Compile regional daily Best Clippings report and submit to HQ
• Distribute VIP dressing communications to local and regional press
• Liaise with all key contacts for the logistics associated with photo shoots within the US, including transport & security
• Liaise with press, to address press enquiries and requests
• Manage logistics for press trips, building full itinerary (booking hotels, restaurants, entertainment, transfers) and following up to maximize coverage opportunities
• Update internal platform for editorial assets distribution

KOL’S & VIP

• Co-build with PR Manager a strategy for activation of KOL leaders for the region throughout the year
• Monitor ongoing activities with KOL’s, track results and prepare timely post-activation reports
• Assist in identifying and implementing collaborations and relationship lead activations suitable with the brand’s guidelines and profiles
• Coordinate and arrange lunches and dinners to enhance network
• Manage logistics of celebrities’ trips, building full itinerary (booking hotels, restaurants, entertainment, transfers)

REPORTING RESPONSABILITIES

• Prepare regional daily monthly coverage for submission to HQ
• Compile regional coverage (PCO) reports, verifying accuracy and following up on estimated values
• Track monthly editorial coverage reports for the region as follows:
• validating the information on Knewin Link Platform and DMR platforms
• investigating and submitting any missing coverage
• analyze monthly and quarterly performance
• Manage DMR platform and analyze post-activation report for digital influencer campaigns
• Prepare benchmarking information regarding press/image or influencer related initiatives from competitors and report them on a timely manner

BUDGET & INVENTORY RESPONSABILITIES

• Assist in the ordering and tracking of the PR Gifting and PR set inventory for the region
• Monitor inventory in liaison with local teams
• Organizes all shipping for Latam region
• Perform finance related tasks as follows:
• add new vendors to the Procurement system
• submit and track invoices related to public relations, following up with Accounts Payable team as needed

CROSS FUNCTIONAL RESPONSIBILITIES

• Build regional editorial calendar with all topics to be communicated as well as activations throughout the year
• Support the PR Manager in the communication needs for Travel Retail and Wholesale channels
• distribute relevant internal information to commercial partners
• liaise with commercial partners for the implementation of KOL activations
• monitor social media activities of commercial partner accounts ensuring adherence to company’s social media guidelines
• Be responsible for updating and maintaining tools that support the delivery of communications activities, including calendars and templates
• Create presentations to illustrate team initiatives
• Update, and maintain press, e-influencer, and industry contacts database for the pan-regional market, ensuring accurate records for internal reporting tools.

KEY COMPETENCIES

• Bachelor’s Degree required. Communications, Marketing, or related field preferred.
• 3-5 years’ experience in a similar position within a corporate office environment
• Previous experience in Luxury Industry or PR agency preferred
• Proficiency in Adobe Photoshop, Adobe Illustrator, Microsoft office Word, Excel, and PowerPoint, Microsoft Teams, Canva a plus
• Bilingual (English/Spanish) required. Portuguese a plus
• Exceptional writing skills, outstanding oral communications with the ability to represent the brand
• Good knowledge of social media channels and emerging trends
• Excellent interpersonal skills to handle both internal, transversal, and external stakeholders (staff, partners, and press)
• Superior planning and organizing skills; ability to prioritize and plan work activities; ability to multi-task
• Pro-active, curious, and dynamic. Highly self-motivated with sharp attention to detail and strong focus on execution & rigorous implementation. Ability to work independently and with limited supervision when needed
• Great aesthetic and understanding of the luxury world
• Ability to work outside of traditional business hours and weekends as needed
• Available to travel as needed