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Posted September 08, 2022
Forever 21

Social Media & Content Specialist

Forever 21
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 540 locations globally and online, and we’re seeking passionate and creative people to join our Forever family.

This is a full-time role for a candidate who will manage the maintenance and content for all of Forever21’s social media accounts under the direction of the Department Head and Assistant Manager.

Responsibilities

  • Work closely with and under the direction of the Department Head and Assistant. Manager. for social media marketing strategies, content creation, posting and brand cohesion
  • Own the planning, content creation, management, and execution of creative and strategic posting across F21social accounts, including but not limited to Instagram, Instagram Stories, Reels, TikTok, Snapchat, Pinterest, and YouTube
  • Ensure messaging, brand voice, and aesthetic curation is consistent across channels and in line with the F21 brand identity
  • Write engaging and compelling copy with the ability to storytell across posts, platforms and campaigns
  • Own the execution of internal campaign rollouts across multiple social channels and platforms
  • Liaise with the brand marketing department to ensure proper social support of ongoing priorities and initiatives
  • Expand and engage the social community with daily listening, maintenance, conversation, and monitoring across platforms, with a particular focus on Instagram and Tikok
  • Engage, grow, and convert social media fans and followers
  • Help manage and prioritize real-time audience communication across social channels
  • Work closely with the team across social, brand partnerships and influencer relations teams to deliver to internal and external standards
  • Translate performance and analytic data to actionable insights and strategy changes
  • Ability to produce on-trend videos
  • Produce social videos for team to utilize on social platforms (bts, current trends, tutorials, fashion hacks etc.)
  • Attend social events, this will include supporting in getting footage of in-store activations, event recap

Qualifications

  • 3-4 years of experience
  • Strong knowledge of the brand’s image
  • Passion for social media
  • Strong working knowledge of the competitive landscape
  • Strong knowledge of social media platforms and strategies
  • Possess an eye for aesthetic curation and cohesive visual and written storytelling
  • Excellent communication + copywriting skills
  • Excellent video editing skills - (Inshot + Capcut a plus!)
  • Experienced managing a social media for a large company, preferably in ecomm, fashion and/or lifestyle
  • Strong collaborator who takes direction well and is a team-player
  • Ability to pivot quickly and adapt easily to strategy or deadline changes
  • Ability to manage multiple accounts
  • Fluency in social media trends, both current and long term
  • Experience rolling out campaigns across social media, in addition to daily posting maintenance
  • Facility with social media posting, listening and analytics tools
  • Ability and experience in capturing content optimized for social media, not just posting or maintaining an account
  • Extremely organized and thrives on multitasking, fast-paced environments