Music Influence Marketing Manager
About Us
Responsibilities
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire
- for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.
About The Team
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
Responsibilities
- - Ideate, structure, and execute digital marketing campaigns for music releases, leveraging influencer marketing, social media amplification, and digital media
- Work with influencers to maximize new releases' campaign performance
- Co-develop launch plans for key music marketing initiatives and coordinate execution with cross-functional partners, including Artist Development, Editorial, PR, and Business Intelligence
- Proactively recommend creative campaign ideas and optimization methodologies
- Responsible for creating and managing the reporting analytics to optimize marketing campaign ROI
Qualifications
- - 5+ years of music industry experience with an emphasis on music promotion and artist marketing
- You have a deep understanding of the music industry and you are well versed in the digital music space
- You had deeply worked with or worked at influencer agencies before and have the knowledge of working with influencers both time and cost efficiently
- You have a natural aptitude for translating data into insights and trends and the aptitude to influence new strategies based on these insights
- You are well organized, dedicated, with the ability to plan and deliver on tight deadlines and pay outstanding attention to detail
- You have excellent communication and relationship building skills and time management skills
- You are a great teammate and always have a positive and humble attitude
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ByteDance is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at [email protected]
