Welcome to the MILK MAKEUP FAM:
At Milk Makeup, we believe in good ingredients + epic payoff. We’re cruelty-free, paraben-free, and 100% vegan.
We were born at Milk, a creative studio in downtown New York City. Our community and culture have always been our inspiration.
We see personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.
#LiveYourLook
Your VIBE:
• Naturally progressive: You’re curious and always thinking about how to improve your and your community’s future. You value a forward-thinking space that encourages you to move the needle and take risks.
• Confident but chill: You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You go after what you want, but always have your team and the greater good of the brand in mind.
• Rule breaker: You’re not afraid of the unknown. You’re down to disrupt the status quo and believe that an open mind is always a good place to start.
• Inclusive + mindful of community: You embrace differences and help foster a safe working environment for yourself and your peers.
• Champion of self-expression: You’re genuinely you. You live your look and want to grow with people who champion self-expression.
The Role:
As Community Manager for Milk Makeup will assist Milk Makeup’s social team in driving successful, results-driven marketing comms efforts across social media channels including TikTok & emerging channels. This person will be responsible for consistently engaging with our community, coordinating content including writing post copy, growing brand awareness & increasing fan acquisition while partnering with our team to increase our brand affinity with our communities.
How you’ll THRIVE
- Engage with MMU’s social media community members daily, acting as the voice of the brand with a deep understanding of the customer and resolving any customer service issues that may arise
- Support Social Media Manager with weekly/monthly/quarterly content + calendar planning
- Determine new opportunities to engage and expand our audience (contests, partnerships, creative ways to engage audiences, new app functionality)
- Be a product expert for our community – study product sheets, ingredients and various application techniques and work with members of product and marketing to answer any product/application questions
- Monitor & report on community health metrics, and contribute to weekly reports showcasing performance of priority social channels with MMU
- Identify and maximize social media listening and analytics tools for variety of team projects including monthly summaries, launch reports, content deep dives, competitive benchmarking
- Make data-based recommendations to the organization to elevate the voice of the consumer, and impact how we show up with our communities
- Support the continued evolution of the brand’s social media strategy by owning guideline updates
- Support Influencer Relations team with social media activations for special programs, and to identify content partnership opportunities based on brand priorities
- Act as an editor, sourcing content (UGC, existing brand assets, etc), and recommend ad-hoc content creation based on short-term business needs, such as trending conversations, competitive activity, and PR activities
- Field community comments and direct to appropriate person or department for feedback as needed
- Work closely with social team to ensure team meets engagement and acquisition goals
- Gather, summarize and share product feedback to inform product and marketing strategies
- Stay up-to-date on trends both in the beauty space and digital space and report findings to social team
We would like YOU to have:
- Proven experience using social media
- Social-media-savvy (with proficiency across all mainstream platforms) and a genuine passion for trends pertaining to social, digital, and new media technologies
- Strong copywriting skills for beauty with SEO knowledge
- An elevated creative eye, a luxury fashion aesthetic, and an understanding of what is popular vs. cliché
- The ability to take an amazing photo is a plus
- You are self-sufficient with extremely strong organizational and time-management skills
- Proficiency in Microsoft Office (Word, PowerPoint, Excel); and knowledge using a variety of social publishing, listening and reporting tools.
Why you’ll love being part of the MILK MAKEUP FAM:
- We have a strong (and chill!) office culture in Soho, and we guarantee a dog-friendly environment, with a well-stocked kitchen of snacks and drinks.
- We invest in you: We give you a 6% 401k company match.
- We want you to play with makeup and get familiar with our new launches.
- We provide a generous PTO program, Parental Leave, Wellbeing Reimbursement, and Learning and Development Program.
