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Posted September 21, 2022
Airbnb

Senior Influencer Manager

Airbnb
United States Remote ⚠ [Archived] No Longer Accepting Applicants

Airbnb is a mission-driven company dedicated to helping create a world where anyone can belong anywhere. It takes a unified team committed to our core values to achieve this goal. Airbnb's various functions embody the company's innovative spirit and our fast-moving team is committed to leading as a 21st century company.

We’re seeking an experienced and versatile team contributor to support a communications team that is building visibility and advancing awareness for the unique experiences and benefits only Airbnb can provide. The Senior Influencer Manager will help deliver stories and campaigns that keep Airbnb front of mind, helping to stimulate word-of-mouth and increase brand affinity. This role will be responsible for developing and executing social influencer programs that support overarching communications goals and campaigns across TikTok, Instagram, and Twitter.

The ideal candidate is curious, engaged, positive, detail and solution-oriented. The world and thus our industry is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed when priorities evolve and shift.

Responsibilities

  • Develop and execute social influencer marketing strategies, working with cross functional stakeholders and partners to identify campaign goals and influencer roles.
  • Manage agency to execute influencer projects and develop influencer facing-briefs.
  • Identify and build relationships with social-first content creators and influencers.
  • Research relevant influencer insights including target audience and users.
  • Monitor, track, manage and analyze influencer campaigns using Airbnb preferred tools and platforms (CreatorIQ, Sprinklr).
  • Assist with spotting trends and conversation on social and identifying and executing newsjacking opportunities to drive positive conversation.
  • Develop third party validator strategies and outreach for reputational campaigns across channels as applicable.
  • Consult on influencer content strategies for Airbnb TikTok.
  • Consult on international influencer strategies to provide best practices and align with global strategies and campaigns.

Requirements

  • 7-9 years experience in influencer work
  • Bachelor’s Degree
  • Deep knowledge and expertise in building and executing influencer strategies across the following platforms: Instagram, TikTok and Twitter
  • Strong writer and verbal communicator
  • Proven body of work and experience working with influencers, including passion-based and tech/ product for large-scale and bespoke brand collaborations
  • Experience working with and managing multiple stakeholders
  • Excellent attention to detail
  • A passion for pop culture and trends
  • Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ
  • Experience with celebrity-level talent a plus

The Location

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. Airbnb,Inc. can employ in states where we have registered entities. Currently, employees can not be located in: Alaska, Indiana, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin, Alabama, Mississippi, Oklahoma, Delaware and Rhode Island. This list is continuously evolving and being updated, please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

The Pay

Our job titles may span more than one career level. The starting base pay for this role is between $124,000 and $156,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Belonging & Accommodations

Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at: [email protected].