Senior Manager, BFF Community Activations

We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Bumble BFF creates a safe space for women to easily find friends near you, to build community and to feel a sense of belonging. The Community Marketing Team’s objective is to build and execute localized community marketing go-to-market plans that drive viral growth and sustained engagement in our key markets.

As the Senior Manager, Community Activations, you will be responsible for building and executing the go-to-market strategies and playbooks for community events, local partnerships and for influencers in each city.

This role will be based in the US (Remote), This role is on Bumble BFF’s Community Team and reports to the Community Lead.

What You Will Do

• Build scalable, always-on hyper local community activations playbook to execute in each city.
• Oversee execution of playbooks in each city and recommend adjustments based on key learnings
• Vet, list-build, and manage vendors/agency partners
• Hire, onboard, and manage local city contractor + coordinator
• Measure success of activations and build key learning and wrap reports
• Lead all Bumble BFF experiential efforts and initiatives
• Create and maintain project plans for Marketing programs and initiatives, formally tracking task execution and progression toward team and program objectives

Key Skills

• 8+ years of experience in managing and executing community marketing campaigns, with specific experience in experiential, partnerships and / or influencer marketing.
• Experience driving customer acquisition and growth through the implementation of community activations (viral growth a plus).
• Experience managing high-profile initiatives, working with internal and external teams to ensure programs are launched to the highest impact.
• Strong budget and project management skills, attention to detail, and communication.
• Knowledge of consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact

About You

• You are comfortable in a fast-paced environment where you communicate daily with world-class talent from our global teams including product, marketing, BI, and commercialization.
• You are positive and committed with a 'can-do' attitude and a flexible approach
• You are a problem solver and a forward thinker
• You are a self-starter: you thrive on taking ownership of initiatives with limited oversight
• You have excellent time management and you know how to manage multiple priorities, breaking large projects into manageable pieces
• You have great communication skills, both verbal and written
• You can build consensus and alignment but are not afraid to push ahead on your vision
• You are passionate about leading, managing and inspiring cross-functional teams
• You are deeply passionate about Bumble’s brand vision and values