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Posted September 23, 2022
Hermès

Associate - Media Manager

Hermès
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

The Team:

The Communications department is responsible for strategic deployment of Press & Influencer Relations, Special Events and Advertising across all media channels to support the growth of awareness for Hermès in the US. Our mission is to share the rich story of Hermès, highlighting the value of creativity, commitment to quality and signature craftmanship model. Our strategy is based on the activation of 360 media campaigns employing Paid, Owned and Earned media.

The Opportunity:

The Associate Manager, Media will work within the Media Department and Communications team in the placement, execution, trafficking, & analysis of all Paid Media campaigns across multi-media platforms as well as the ownership of maintaining the Paid, Earned, Owned media calendar, collateral and invoice management and other cross-departmental schematics.

All other duties assigned by supervisor and department head.

About the Role:

  • Campaign Production
    • Develop strategic display and social media briefs to effectively communicate brand messaging against a variety of KPIs
    • Collaboration with US & Paris teams for support of country leads, social, digital and analytics teams for campaign launch management, Hermes.com landing page development and export sheets
    • Assess agency media recommendations for alignment against overall Communications strategy and brand guidelines
    • Lead external ad serving agency and media agency asset transfer and creative development testing
    • Manage execution and trafficking of designated campaigns to ensure timely launch
    • In-campaign reporting for weekly campaign optimization and post campaign analytics
    • Place orders for and work with Paris creative agency for timely traditional print and out of home asset transfer
    • Reporting and optimizations while live
    • Maintenance and up-keep of creative rotations for traditional print & OOH
    • Own 360 execution of paid media for store openings – social campaign, print, OOH, editorial page management, client mailings
    • Own process management of artist collaboration palisade project from start to finish
      • Research and seek potential new artists, aggregate proposal decks to be shared internally and with H.I. for approval
      • Manage relationship between artist and H.I. to ensure approved development of design
      • Liaison between artist, construction and boutique/center to prepare for installation prior to execution
    • Creation and maintenance of internal communications to ensure internal teams are up-to-date on Advertising campaigns and collateral updates
  • Finance/Legal
    • Implementation and maintenance of store openings budget to ensure tracking of budget per store opening and event
    • Oversight of processing all invoices from vendors
    • Partner with Department Coordinator to confirm set-up of paperwork with vendors prior to payment or engagementWork with Media Coordinator to aggregate and track all legal documents for partners including NDAs and Folio 2s
    • Oversight of wekly maintenance of invoice tracker to ensure all invoices are processed, recorded, and paid for, and to ensure that all invoice payments are staying within budget for each line
    • Manage internal authorization signature process
    • Own audit preparation process to ensure that Advertising department stays within brand guidelines prior to yearly audit
  • Social Media Engagement
    • Partner with Paris social listening team on audience response and engagement and monthly reporting
    • Work cross-functionally with CDRM, Client Services and Merchandising teams to assist in community engagement responses
    • Oversee intern team for management of social media platform responses
    • Track weekly organic and paid Facebook comments for potential response and action
    • Handle posting on U.S. owned Facebook page per campaign
  • Métier Communication
    • Liaise with Paris commercial and métier teams for annual and semi-annual printed collateral orders, client mailings and management of retail distribution
    • Support oversight of annual budget for collateral mailing and production.
  • New Media Partnership Awareness
    • Proactive engagement with landscape of latest digital media platforms, new technology developers, general creative opportunities and other third parties to ensure Hermès remains at the forefront of innovation
    • Partner with team to identify and share new ideas and opportunities as they develop and set bi-monthly innovation and media days
  • Reporting
    • Own reporting relationship with agency
      • Handle revisions of reporting recap per campaign and share internally with HOP and H.I. teams
    • Own internal paid media activation and recap decks for store openings and large activations
  • Intern Management
    • Manage interview process, hiring, and set-up of advertising intern
    • Management of day-to-day workload
    • Management of intern learning and development

About You:

  • Minimum of 4 years’ experience, including hands-on internship, in similar role and/or department. Experience in Digital and Traditional media in-house or agency preferred
  • Proactive, self-starter who can take initiative and work independently to deliver results.
  • Creative problem-solver with strong communications skills.
  • Luxury brand experience is an advantage.
  • Excel, PowerPoint expertise a must.
  • Independent thinker with in-depth knowledge of the digital landscape/social media platforms/technology innovation
  • Communication
  • Analytical skills
  • Landscaping
  • High degree of initiative
  • Problem solving
  • Decision-making
  • Social listening
  • Invoice processing
  • Paid media

Company Overview:

Since 1837, Hermès has remained faithful to its artisan business model and humanist values. We place people at the heart of what we do and aspire to make a positive impact on the world. The freedom to create, the constant search for beautiful materials, the transmission of a savoir-faire of excellence and the aesthetic of functionality define the singularity of Hermès, a house dedicated to making highly-crafted, beautiful objects made to stand the test of time.

An independent, family-owned company, Hermès is dedicated to keeping production in France through its 42 workshops, The Hermès organization is also a truly global community with a network of 310 stores in 49 countries. Hermès employs more than 15,000 people worldwide with over 6,000 of the workforce being Hermès craftspeople engaged in making artisanal products, nurturing a 180+ year tradition of creativity and innovation.

At Hermès, our actions for sustainable development and corporate social responsibility are founded in values passed down by generations of humble artisans who have shaped the story of our house and the integrity of our objects. The roots of Hermès’ success and longevity lie in a sense of responsibility; a quest for authenticity and respect for time and preservation of natural resources. All at Hermès wish to leave a positive footprint on the world, a mission that’s at the heart of our commitment to progress. This narrative can be experienced in a series of shorts films “Footsteps Across the World” available on our website. Link here.

Our Commitment:

Family is at the heart of Hermès. At Hermès of Paris, we are committed to being a Maison for All, a home where we make efforts to generate, support and advance the values of diversity, inclusion and family both within our own walls and in the wider world. At Hermès of Paris we look to create a diverse workforce of talented and unique individuals with different backgrounds, skillsets and worldviews that will enrich our Hermès of Paris family. We support our individual team members personal and professional success through a culture that values equality, individuality and fairness and through an environment where individuals can thrive and feel comfortable being their authentic selves. Beyond the walls of our Maison, we advance our DIF values through the work that we do in partnership with our community and non-profit partners.

At Hermès of Paris, we are proud to be an equal opportunity workplace. It is the policy of Hermès of Paris, Inc. that applicants for employment are recruited, selected and hired on the basis of individual merit and ability with respect to positions being filled and potential for promotion or transfer which may be expected to develop. Applicants are recruited, selected and hired without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. In addition, personnel procedures and practices with regard to training, promotion, transfer, compensation, demotion, lay off or termination are to be administered with due regard to job performance, experience and qualifications, but without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. Hermès of Paris, Inc. also provides reasonable accommodations to qualified individuals with disabilities, in accordance with applicable laws.