Influencer & Community Associate
RIND Snacks is looking for a highly organized, creative & engaging Influencer & Community Associate to join our team and lead the day-to-day aspects of our influencer partner marketing, customer service & community coordination, as well as project management. This is a chance for the right go-getter to be a key contributor for a fast-growing snack brand.
In this role you will manage our daily outreach & communication with creator partners as well as the 'face' of our brand through all social media platforms, community building outreach & customer service channels. You must have experience working in an influencer communication role prior, be extremely outgoing and live in the NYC metro area, excited about being in-office with our team 3-4 days per weeks.
RIND is an equal opportunity employer that feels strongly about the benefits of having a diverse team. We encourage people of all ethnicities and backgrounds to apply.
Qualifications:
· 2-3 years business experience in related area, preferably with food or beverage brands
· Degree in Marketing, Communications, Social Media or related field
· Proven experience building your own or working with influencers and creators of various following levels
· Knowledge of social media and influencer marketing industry, channels, strategies and analytics.
· Extensive experience with Gsuite, Microsoft Office, Basecamp and/or similar project management tools
· Tech savvy, a huge plus if you have experience GRIN and/or other influencer management software
· At ease across multiple platforms, including IG, FB, TikTok, Twitter & Pinterest, with willingness to learn and adapt to new trends and opportunities
· Have some experience with social community management, planning tools and metric tracking
· Excellent communication, collaboration, and analytical skills.
· Ability to function effectively in a fast-paced, entrepreneurial business environment and can work well with limited supervision.
· Have passion for health snacking
· Have a passion for photography and/or creative design a plus
· A doer, open to help wherever needed, be a team player
· Be outgoing and social, likes to laugh and learn
Duties:
Influencer Marketing
· Execute influencer marketing outreach, in line with direction provided on all gifting campaigns for Instagram & TikTok brand channels.
· Research, identify and cultivate relationships with digital/social influencers and brand advocates that align with brand’s vision, purpose & product assortment.
· Engage with influencer prospects and/or their representatives, negotiate deal points, respond to all questions and comments in a timely manner, perform outreach to grow brand engagement and following.
· Manage consistent follow up and nurturing of influencers to ensure content is being shared and deal points adhered to.
· Manage college influencer program, including recruiting, logistics, sampling, social integration and reporting
· Track and report on all influencer activity using GRIN platform on a weekly & monthly basis.
· Constantly research and stay informed on all social media algorithm changes.
· Grow and nurture key brand partnerships for impactful collaborations.
· Additional duties as assigned
Customer Service & Community:
· Manage incoming customer inquiries, reply on behalf of brand and route to additional team members when appropriate
· Assist with community management within the RIND social platforms, responding to DM’s, liking and commenting with followers and helping to generate increased consumer engagement.
· Manage customer service email and respond to inquiries daily
· Spearhead ways to provide excellent customer experience, including researching new technology and platforms
· Research, respond and do outreach for brand partnership inquiries
General Duties:
· Work in office in NYC 3-4 days per week
· Assist with administrative duties, scheduling, meeting notes, organization
· Project management for retail support, which may include demo coordination, training, materials, coupon management, among other tasks
· Packaging and shipping product samples to partners and influencers
· Regular store visits in local retail accounts
About RIND
RIND Snacks® is a company that makes delicious, all-natural dried fruit snacks. Our tangy & chewy blends use the whole fruit. We keep the skin on our slices of the most delicious, sun-dried superfruits to maximize flavor and nutrition.
RIND’s mission is to educate consumers that they can snack better and do better by eating the fruit, the whole fruit and nothing but the fruit. Keep it real. Eat the peel!
Compensation
· This is a full-time, salaried position
· $60-$65K annual salary
· Health benefits
· Bonus & equity potential
