Influencer Marketing Manager
Who We Are
Issue-prone skin is human, and it can often feel entirely out of our control. We’re here to help put the power back in our customers’ hands. Whether they’re looking to prevent, treat, or repair – we create gentle, effective solutions that help skin fight back; so everyone can open up, not cover up. The true heroes are not the products we make, but the people we serve.
Hero is looking for an Influencer Manager to help elevate the brand and drive sales via best-in-class influencer strategies.
What You'll Do:
- Influencer Campaign Management: Develop end-to-end influencer campaigns across social platforms, primarily Instagram & Tik Tok, including strategy building, talent curation, contract negotiations and KPI tracking
- Creator Sourcing & Content Creation: Oversee our creator network from recruitment through relationship management and collaborate with the Brand, Social & Creative teams scale UGC across platforms
- Agency Management: Manage all influencer agencies and key partners
- KPI Tracking: Define and track success metrics
- Budget Management: Allocate and track budget
- Resident Influencer Expert: Stay on top of and proactively find ways to leverage emerging social & influencer trends
- Key Collaborator: Partner with Marketing and Creative teams to amplify brand initiatives & participate in ideation
- Talent Development: Manage one coordinator
Who You Are:
- Passionate and deeply ingrained in the influencer & social space (especially Instagram & Tik Tok)
- Experience in influencer management and content creation with a track record of high impact & creative activations that met or exceeded key KPIs
- Exposure to agency management
- Track record of successful talent management & development
- Experience working in beauty, skincare or related categories is a plus
- Ability to do in-house editing of social & video content is a plus
- A creative thinker and problem solver who thrives in a fast-paced entrepreneurial environment & adapts quickly to changing requirements
- Excellent interpersonal and communication skills with proven ability to collaborate
- High initiative and can turn ideas into action
- Nimble and can prioritize & oversee multiple projects at once
- Results-oriented and strong analytical skills
Benefits at Hero include :
Medical, dental, vision, short and long-term disability benefits with a majority of the premiums paid by the company, flexible PTO, Wellness Days and Summer Fridays, 401k with employer match, work from home stipend, Citibike membership, ClassPass discount, and more!
Hero is committed to maintaining a diverse workforce and an inclusive work environment. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, ancestry, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, genetic information or any other legally protected status.
