Influencer Marketing Manager
About Us
Responsibilities
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire
- for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.
About The Team
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation.
SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
Responsibilities
- - Design and execute influencer marketing plans for key music programming tentpoles, leveraging influencer marketing, social media amplification, and digital media. Work cross-functionally with Artist Partnerships, PR, and Promotions
- Develop creative concepts for influencer marketing campaigns and build relationships with micro and macro influencers to create content around the concepts via both hands-on operation and agency partnership
- Analyze campaign data to track performance and evaluate campaign ROI
- Collaborate with product team to develop product-level solutions to better manage the influencer network, and help improve the influencers' income from promotional budget
Qualifications
- - 5+ years of digital/influencer marketing experience. Experience in digital marketing agency and MCNs are preferred
- You have experience running promotion campaigns on TikTok; prior experience working with TikTok creators strongly preferred
- You have a deep understanding of the US music industry and you are well versed in the digital music space
- You have a natural aptitude for translating data into insights and trends and the aptitude to influence new strategies based on these insights
- You are well organized, dedicated, with the ability to plan and deliver on tight deadlines and pay outstanding attention to detail
- You have excellent communication and relationship building skills and time management skills
- You are a great teammate and always have a positive and humble attitude
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
ByteDance is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at [email protected]
