Social Media Manager

99 Counties is looking for a social media maeven to position our brand as a trusted local, regenerative meat company across platforms, and in the process, build a community of consumers eager to connect with their farmers and each other.

The Social Media Manager supports awareness, education, sales, and engagement through a consumer-first social media strategy. Focusing on owned social, this role is responsible for growing our online presence, amplifying our brand, and building our reputation. Through compelling content, storytelling, and engagement, this position will create loyalists and build and leverage community. Through social listening and trendwatching (e.g., channel, competitor, consumer, and market), this position will inform broader editorial content, sales campaign, and communication strategy.

We are a small and fast growing company where no two days are the same and growth opportunities abound. As the first hire for this department, you should be a process-minded self-starter, confident in your decisions, comfortable making recommendations, and prepared to launch and scale a new program. Simultaneously, you should also be creative, collaborative, and comfortable with ambiguity.

What You'll Do:

• Develop and execute a comprehensive social media strategy and calendar.
• Produce social media content including copy, graphics, videos, and images. Project manage any external production, ensuring assets are delivered on-budget, on-time, and on-brand.
• Manage posting, ensuring ideal frequency and alignment with marketing strategy.
• Lead the introduction of new platforms, evaluating fit for scale..
• Provide day-to-day management of messages and posts across platforms.
• Build a social media toolkit including best practices for campaign, content, and prompts, management tutorials, response guidelines, community standards, etc.
• Drive optimization through goal setting, analytics, and reporting.
• Log and reshare UGC, supporting audience engagement and influencer marketing.
• Monitor customer sentiment and FAQs on social media, routing to appropriate departments for resolution, crisis management, and/or future communications.
• Partner with Chief Farmer and Farmer Ambassadors to capture on-farm content, eventually developing a farmer content program.
• Support partnerships and events, coordinating social media components.
• Support paid social, providing post management and syncing owned campaigns.
• Support miscellaneous marketing activities and special projects, as requested.
• Support customer service, as requested.

Role Requirements:

• At least 3 years experience as a social media manager for a DTC brand, preference given to candidates with ecommerce and/or start-up experience.
• Experience in community management, with working knowledge of online activation, engagement, and loyalty tactics. Preference given to candidates with brand ambassador and/or influencer marketing program experience.
• Strong written and verbal communication skills.
• Fluent in content creation tools such as Photoshop, Canva, or InShot. Preference given to candidates with video editing tools, such as After Effects.
• Proven ability to drive business objectives through social media and community.
• Right and left-brain thinker, with the ability to bring order to chaos and action to vision.
• Exhibited interest in local food.

Location: Midwest, remote. Occasional travel is required. Travel expenses will be covered.

You'll love working at 99 Counties because:

• We love good food. All of our employees will receive a complimentary monthly meat-box so that you can enjoy and provide feedback on the food we create.
• We care deeply about work-life balance. We encourage you to take time to recharge outside of the office. All Full-Time employees are provided with generous PTO to explore new places and recharge.
• We're not just employees. We're people. We offer insurance coverage (health, vision, and dental) and tax savings plans for retirement for all Full-Time employees.
• You will have enormous career opportunities. We are building a transformational business. As one of our first hires you will have a tremendous opportunity to grow professionally. We provide all Full-Time employees with a learning and development stipend to help invest in their growth.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EEO Statement:

99 Counties is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information, disability or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

99 Counties is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us directly.