Senior Marketing Manager

Joining our Marketing function as Senior Marketing Manager - Downstream, you'll work to establish overall business plans and determine how marketing can best support Bigfoot's success. As part of a high-growth and fast-paced company, you'll be required to adjust to market changes and pivot priorities accordingly. Productive relationships with Sales, Customer Experience, and Product teams are critical to the success of this position.

You'll lead core go-to-market activities and ongoing product success throughout the customer journey. In addition, you'll use your domain and market knowledge to set the direction for demand generation and other shared services to strategize and execute high impact programs.

As the internal and external evangelist and influencer, you'll ensure all go-to-market teams are equipped with the right tools, knowledge, and information to drive Bigfoot's continued growth and success in the market. Results-oriented, you'll ultimately measure your performance by the marketing functions' contributions. This role reports to the VP of Marketing.

Responsibilities:

• In partnership with the Sales and Customer Experience teams, optimize the buyer's journey from awareness through advocacy.
• Own go-to-market from strategy to execution, including key product positioning, sales, and marketing asset development, website and demand programs activation, and enablement to ensure all customer-facing teams are on-message and maximizing opportunity for conversion
• Interface regularly with customers and regional partners through travel, medical congresses, symposia, and hospital/clinic site visits to better understand and deliver customer based needs
• Responsible for developing and executing annual strategic and tactical marketing plans with unique positioning and messaging designed to meet key business goals and establish impactful campaign programs to build a pipeline with high-quality leads by geographic region.
• Utilize competitive and market intelligence to identify, develop, and inform the strategic direction and execute business initiatives.
• Establish a strong understanding of customers and their attitudes and behaviors across platforms, channels, and activities for integrated marketing plans
• Create and lead persona development and customer journey mapping exercises with cross-functional teams and support the tactical integrated communication plans
• Drive demand through national conferences
• Foster relationships with the community of analysts, industry associations, and thought leaders to build them into advocates of the brand and solution
• Coordinate with product marketing, corporate communications, and social marketing teams to time campaigns appropriately for effective demand gen and go-to-market launches.
• Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs, and optimize campaign efforts accordingly.
• Manage resources, timelines, and budgets associated with projects

Qualifications:

• Bachelor's degree in business or marketing with 6+ years of related work experience working in sales, marketing, and/or healthcare industry, or equivalent.
• Marketing experience in the medical device industry is preferred
• Business travel up to 15%
• Excellent communication skills, written, verbal, via presentation
• Highly collaborative and comfortable working closely with customers and with a range of cross functional business partners
• Possesses good organizational skills, attention to detail, and ability to manage multiple tasks through effective prioritization in order to meet tight deadlines in an environment of competing priorities
• Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional successes based on integrity
• Can be counted on to achieve goals and is both top & bottom line oriented
• Ability to effectively problem solve, influence, and collaborate with multiple stakeholders through utilization of organizational channels, experience and influencing skills to persuade others on the course of action
• Strong analytical skills, including a proven ability to synthesize and utilize market data and customer insights in order to develop effective marketing strategies
• Strong clinical acumen and ability to come up to speed quickly on new products
• Able to excel in a highly regulated, fast paced environment
• experience in the diabetes market preferred.