Content Manager

Who We Are

Goodway Group is a an independent and remote-first media and marketing services firm with a 90+ year history and a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for

innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards.

Description

You will lead marketing activities and programs for Goodway’s business units across key target markets. Collaborating with leadership, revenue and other cross-functional stakeholders, you will develop marketing plans and strategy in alignment with overall revenue and corporate strategy. You will have a deep understanding of Goodway’s radical buyer, the constantly evolving digital marketing landscape as well as the practical knowledge on how best to organize outreach and communication to those audiences. You will report to the Director / VP of Marketing and work closely with the entire Marketing team (Marketing Technology, Design & Content, Events & Promotions) and other key stakeholders (Sales, Account Management, Media Solutions, Product / Data) with the intent of delivering strategic revenue-generating outcomes.

What You Will Do

Strategy, Planning, Execution

• Collaborate with key stakeholders to create and execute high-ROI strategic marketing plans
• Utilize online and offline marketing channels to bring content to life and deliver business outcomes
• Track overall and marketing campaign-specific performance by reporting on relevant KPIs
• Be in tune with Goodway’s competitive landscape with respect to established rivalries and new entrants
• Stay up-to-date with the latest news and trends in an ever-evolving digital marketing landscape
  
  

Content Marketing

• Possess deep understanding of Goodway’s target market segment buyers and influencers
• Develop relevant content (e.g., blogs, white papers) spanning all stages of the buyer / influencer journey
• Establish and contribute to Goodway marketing’s content and communications calendar. Act as content calendar owner to bring together all channels and programs under one unified view.
• Develop and execute marketing automation strategies including nurture campaigns.
  • Own all email nurture campaigns from brand, content specific and events (not inclusive of ABM/Lead gen)
• Ensure content discoverability via SEO keyword research and SERP opportunity analysis
• Perform ongoing content evaluation and optimization, ensuring continuous improvement via both quantitative KPIs and qualitative prospect / customer feedback
• Support and collaborate on events as follows
  • content development and follow-up:
  • Create copy and content for sales materials - ie one sheeters, decks, postcards,etc.
  • Work with sales and events manager to develop ideas for post-event gifting - create copy for gifting elements as needed
  • Develop post-even communication such as follow up email copy for sales, drip campaign emails, etc.
    

Sales Enablement

• Collaborate with revenue teams and other stakeholders to deliver high-leverage client-facing collateral and other assets (e.g., one-sheets, case studies, landings pages, etc.)
• Collaborate with revenue teams and other stakeholders to support events and promotions activities
• Evaluate collateral asset effectiveness through a combination of quantitative and qualitative feedback
• Provide ad-hoc support to revenue teams as needed for various client pitches and meetings
• Ensure brand consistency by adhering to Goodway’s voice/style/brand guidelines
• Act as the primary product marketing liaison
  
  

Who You Are

• Be the go-to leader within the cross-functional marketing to resolve and overcome all obstacles
• Possess the ability to gracefully navigate differing perspectives and personalities across Goodway
• Own all the success, iteration and failure of all relevant marketing activities and outcomes
• Be the consummate team-player when others need guidance or hands-on assistance
• Knowledgeable: Undergraduate degree or equivalent; add’l training and / or certification is a plus
• Seasoned / Experienced:
  • You have 2-5 years of prior experience in a relevant role
  • Previous experience in digital advertising or ad-tech industry is required
  • Previous experience working with creative / design is required
• Previous client-side (advertiser) and / or agency engagement experience is preferred
• Previous hands-on experience with CRM (e.g., Salesforce) and Marketing Automation systems (e.g., Marketo) is preferred
• Previous hands-on experience with paid digital media platforms (e.g., The Trade Desk, Google Analytics, Facebook Ads Manager) is preferred
• Previous hands-on experience with SEO / Content tools (e.g., Moz) is preferred
• Previous hands-on experience with BI tools (e.g., Tableau, Looker) is preferred
• Familiarity with Agile / Lean disciplines is preferred
• Left & Right Brain: You are able to easily switch and balance between the creative and the quantitative
• Balanced: You can think globally as it relates to Goodway Group, and can discuss multiple aspects and impacts of issues and project them into the future.
• Right Radio Frequency: You are able to effectively listen and communicate to variety of audiences. Ability to communicate the right “radio frequency” with precision and concision is critical
• Agile: You know how to get things done both through formal and informal channels. You understand Goodway’s culture, including the origin and reasoning behind key policies, practices and procedures
• Multi-Lensed: You are able to look at a piece of information or problem through different lenses
  
  

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. #usremote