Sr. Digital Marketing Analyst - Remote Role within qualified States

Orchard Brands strives to be the premier provider of distinctive lifestyle apparel through our Portfolio of Heritage Brands that build community, loyalty, and emotional connections with customers.

We are currently seeking a Sr. Digital Marketing Analyst to join our growing Orchard Brands Digital Marketing Team. This is a Remote Eligible Role within certain qualified States.

As the Sr. Digital Marketing Analyst, you are a critical member of the Marketing team using your deep understanding of paid media to drive campaign structure, content decisions, creative design, analytics, reporting, budgeting, forecasting and digital content planning for the entirety of the Portfolio. Your proven success in delivering engaging, impactful creative to targeted audiences will help grow and drive our New Customer acquisition focus.

DUTIES AND RESPONSIBILITIES

• Performance reporting and analysis of Marketing and Social Marketing Campaigns and Programs.
• Develop and maintain reports to measure effectiveness of Orchard Marketing Programs and Campaigns.
• Provide performance analysis and execute on insights to meet business objectives.
• Independently seek out and assess performance data to form conclusions and offer feedback while communicating results to the business to inform future decisions.
• Lead the Budgeting and Forecasting process for the Orchard Brands Portfolio. Work in collaboration with Brand level Marketing teams to establish and maintain efficient and analytically sound processes with clear timelines and reporting.
• Identify opportunities to grow spend across the Digital Marketing Portfolio by evaluating channel level attribution, customer psychographic and demographic tendencies, mROI opportunities, etc. Partner with direct Managers to communicate opportunities, justify direction, gain buy-in from Senior Leaders and work with the broader team to plan and implement changes.
• Exhibit strong planning, organization and communication skills needed to balance the complexity of the Orchard Brands Portfolio, multiple Promotions and varying seasonal Merchandising strategies.
• Collaborate with Brand, Content, Creative, Inventory, Merchandising and other Cross Functional teams to optimize the engagement and growth of Paid Media Channels and Paid Media Creative.

QUALIFICATIONS

• Bachelor’s degree in Marketing or closely related field; 3 - 5+ years of experience in Marketing/Social Media and knowledge of the digital marketing landscape OR an equivalent combination of relevant Education and Experience required.
• Demonstrated history of manipulating, analyzing and utilizing information to drive decision making and business success through KPI attainment.
• High level of proficiency with either Facebook Ads Manager or Google AdWords/Bing and hands on knowledge of paid digital channels (SEM, Display, Social, Influencer, Video and Affiliate).
• Extensive experience with Microsoft Office Suite.
• Strong skill set in creative thinking and problem-solving.
• Excellent communication skills with a proven track record of influence up and down an org structure.
• Highly efficient at planning, prioritizing and executing workload in a fast paced, goal focused, deadline driven environment.
• Proven ability to work both as a member of a Team and individually, practicing self-accountability and seeking out feedback.
• Strong understanding of Retail Industry leading digital imagery and messaging as well as experience with software like, Tableau, Adobe Omniture, Google360, Impact, Criteo, Tealium and Smartly.

ABOUT BLUESTEM BRANDS

BLST Operating Company (Bluestem Brands) is a group of FinTech, and eCommerce Retail businesses led by our Orchard Brand and Fingerhut Portfolios.

This position falls under our Orchard Portfolio, which is home to four legacy Ecommerce apparel brands – Appleseeds, Drapers & Damons, Blair and Haband. Head to https://www.bluestem.com/our-b... to learn more about who we are and how we build connections and value our customers.

At Orchard, you will find responsive and supportive leaders who empower our employees, knowing they drive our success. We are continually innovating and improving, challenging ourselves to take risks, learn from mistakes, and celebrate success as a team. We also grow careers - giving employees on-the-job stretch assignments, lateral moves to expand their knowledge base, and promotional opportunities that help accelerate their career development.

Join our Orchard Brands Team to be inspired, make an impact, and feel valued every day.