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Posted September 29, 2022
Procter & Gamble

Influencer Marketing & PR Manager - First Aid Beauty

Procter & Gamble
Newton, MA, USA ⚠ [Archived] No Longer Accepting Applicants

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.

The Opportunity

First Aid Beauty, a top clean skincare brand in Sephora and Ulta (and an influencer and editor favorite!), is looking for a highly motivated Influencer Marketing & PR Manager to help grow brand awareness and support brand growth goals. Crossing all aspects of influencer marketing strategy, this person will have a central role in concepting, executing, reporting and analyzing impactful influencer campaigns and developing meaningful relationships with influencer partners. Additionally, this person will act as a liaison and thought partner to our external PR agencies. This highly visible role will report to the Senior Manager, Global PR & Influencer Marketing and offer great opportunity for hands-on experience and career growth.

This position will be located at First Aid Beauty’s Newton, MA, corporate office. However, we will consider remote candidates.

Job Description

Our Influencer Marketing & PR Manager will:

  • Identify, cultivate and maintain meaningful relationships with a broad spectrum of influencers, creators, managers & agents.
  • Assist in strategy, contracting, execution and asset delivery across Influencer campaigns, including FAB Ambassador program and other marketing initiatives
  • Concept, plan and execute PR mailers for influencers including new launch mailers & other core-driven initiatives
  • Work with FAB content, social and paid media teams to source and manage UGC for organic and paid content needs across the organization.
  • Lead planning of thoughtful, engaging and valuable influencer events (virtual & IRL) for new launches or core products, ranging from intimate gatherings to full-scale events. Manage participation in external influencer events, as needed.
  • Track & compile campaign KPI's for recaps & analysis for paid and organic campaigns
  • Own FAB Ambassador and micro-/nano-influencer budget lines and FAB gifting budget
  • Work directly with Social Media Manager to strategize & execute influencer content for First Aid Beauty's Instagram and other channels.
  • Monitor and report on interesting influencer campaigns from competitors & lifestyle brands.
  • Assist in PR agency needs for North America and Europe, including campaign brainstorms, sending products, coordinating press materials, maintaining library of press mentions & other projects as needed.
  • Manage FAB influencer content library & share consistent updates to the larger team with top influencer content and clear usage terms

Qualifications

Required Qualifications:

  • Bachelor’s Degree (Preferred in Marketing, English, PR or related field)
  • 1+ years of professional Influencer Marketing experience, including working on both paid and organic influencer activity

Preferred Qualifications:

  • Deep understanding of social media platforms and up to date on industry + platform trends
  • Passion for the beauty industry and the beauty and lifestyle influencer community
  • Excellent verbal, interpersonal and written communications skills
  • Creative thinker/planner who can think on his/her/their feet and is not afraid to suggest out-of-the-box ideas
  • Strong time management and organizational skills
  • Strong work ethic and positive attitude
  • Flexible to evolving responsibilities in a fast-growing company
  • Keen understanding of impactful visual content; photography, videography and/or design skills a plus

Keep in Mind:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.

Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.