Senior Director of Brand Marketing

About Color Of Change

Color Of Change is the nation’s largest online racial justice organization. We help people respond effectively to injustice in the world around us. As a national online force driven by over one million members, we move decision-makers in corporations and government to create a more human and less hostile world for Black people in America. We activate our members to take action on crucial issues—from criminal justice to media representations to the social safety net and voter freedom—so that we can build the power necessary to transform the written and unwritten rules of society. Color Of Change was founded in 2005 in response to the realization that during Hurricane Katrina—as Black people were left stranded on their roofs to die—no one was afraid of disappointing Black people because there were no consequences for doing so. Every day, we work to build the infrastructure, leadership, strategies, and savvy that will create consequences for racial injustice and build momentum for implementing solutions that move Black people and all people forward.

Position Description

The Senior Director of Brand Marketing will oversee 360 marketing efforts for the organization, including overarching strategy, partnerships, sponsorships, paid advertising, events, influencer marketing, and elevating narrative and campaign work from strategy to execution. This role will ensure that our efforts are unified across multiple teams and ladder up to the overarching org goals. The Sr. Director of Brand Marketing is a marketing expert with the vision to think big picture and guide a team in creating and implementing innovative marketing strategies, processes, tools, and tactics that build real leverage and power for Black people in the domains of politics, industry, and culture. The ideal candidate is able to think high-level, while also being able to work with various stakeholders to execute.

This role will report to the Chief Marketing & Storytelling Officer and will work closely with the Communications, Campaigns, and Cultural Advocacy teams to create collaborative marketing and storytelling projects. The Senior Director of Brand Marketing will build and retain a talented team of marketers to effectively develop and implement strategy, measure and meet targeted goals, and create new opportunities for impact.

Core Responsibilities:

• Manage the Brand Marketing team
• Oversee a Brand Marketing team with 360 functions to develop strategic marketing plans that achieve overall brand and team goals.
• Act as a leader and partner to the brand marketing team staff by taking a hands-on approach from high-level strategy to execution
• Prioritize team professional development and expansion, cultivating a group of highly-skilled and well-rounded marketers that approach marketing from a cultural and racial justice lens
• Organize, produce and/or coordinate team retreats/meetings, in order to build out a winning strategy and culture for the brand marketing team
• Manage the departmental budget for Brand Marketing
• Make Strategic Impact
• Research and develop program strategies that illustrate strong theories of change and use both proven and experimental approaches to reach goals through successful execution
• Identify key spaces and trends that position Color Of Change as a political, cultural, and narrative leader
• Build and execute branded events, sponsorships, and partnerships that drive strategic impact and reach for issue-focused campaigns, #ChangeIndustries advocacy work in Hollywood, Music, and Fashion, and overall COC Brand awareness
• Establish a long-term influencer strategy and program that provides a platform for celebrities, social media influencers, and thought-leaders to amplify key brand and campaign issues in a meaningful way year-round
• Plan and execute paid media campaigns to reach our target audience(s) across multiple platforms, including digital, social, print, audio, and OOH
• Work with the creative and social media teams to develop engaging digital and social-first content that drives reach, campaign actions, and narrative adoption
• Measure Impact.
• Establish/maintain benchmarks and KPIs towards yearly goals, strategic initiatives, and individual campaigns
• Use a data-driven approach to study, analyze, track, and report on campaign results and trends to help shape future strategy.
• Act as a strong brand advocate
• Translate and advance our values, vision, and efforts across a broad set of internal and external stakeholders, agencies, talent, board members, and brand partners
• Manage the contact, outreach, follow-up, and other functions required to maintain and grow high-level relationships that are critical to the organization’s success and growth
• Foster Cross-Organizational Synergy
• Act as the centralized owner of marketing rollouts across all Marketing & Storytelling touchpoints, providing a cohesive 360 plan for key initiatives
• Work with the Comms, Creative, and Campaign-Focused Leadership to ensure strategic alignment and inclusion in all brand marketing efforts
• Develop and contribute to other support materials that help advance organizational operations such as development proposals and funder reports

Qualifications:

• 5+ years of people management experience
• 8+ years experience in marketing strategy, planning, and execution, with an understanding of advocacy and movement building
• Highly developed relationship-building skills and an ability to positively represent the organization to a variety of stakeholders
• The ability to effectively use a Black/racial justice frame of reference to write strong and persuasive strategic plans and program development materials
• Work independently in a fast-paced environment, with a proactive and solutions-oriented approach
• Strong written and verbal skills – writing briefs, presentations, and strategy docs
• Comfortable with public speaking and presenting to groups along with an ability to inspire colleagues and peers around a common mission or set of powerful ideas
• Strong organizational skills – managing multiple priorities, timeliness, and attention to detail are key
• A personal commitment to racial justice, passion for Color Of Change’s mission, and belief in the ability of grassroots efforts – particularly member-driven collective action to change the course of history
• Experience managing departmental budgets and finance processes
• Must be able to exercise confidentiality and absolute discretion
• Dedication and ability to work flexible hours and travel

HOW TO APPLY

Interested applicants should click the "Apply for this position" link and submit a resume and COC-specific cover letter. All candidates will be required to submit a written exercise after the 1st interview if chosen to move forward in the process. Applications will be received on a rolling basis.

MORE INFORMATION

Union Position: No

Location: New York, NY; Washington, DC; Los Angeles, CA or Oakland, CA

Compensation

This is a full-time exempt position. The salary for this position is $150,000. Color Of Change offers a competitive benefits package.

Color Of Change (COC) is an equal opportunity employer. COC prohibits unlawful discrimination against any employee or applicant for employment based on race, color, religion, sex, gender identity, age, national origin, genetic characteristics, disability, status as a special disabled veteran or veteran, marital status, sexual orientation, sexual identity or any other basis prohibited by law