Vice President of Brand Marketing

Konnect Agency offers a holistic approach to public relations, social media, digital, and marketing services to clients in the CPG (food & beverage, lifestyle & family brands) & franchise & multi-unit industries.

We are serious about our work and results, but we don't take ourselves too seriously — that's because our best work happens when we're having fun. We are collaborators, innovators, and passionate practitioners who love what we do and always strive for the best and biggest outcomes for our clients.

We value our employees and love to give you the space you need to do the things you love, think creatively, take a fresh approach, and feel good about your work. We offer generous vacation time, flexibility and company-sponsored travel opportunities to inspire and rejuvenate.

We help you take care of yourself — now and into the future. Benefits include best-in-class medical, dental, and vision coverage, 401k, and health & wellness stipends.

We go big when we celebrate our achievements and hard work with company-wide trips, happy hours, get-togethers, and team-building events.

We're never boring. New ideas are both welcome and implemented every day. We take a very entrepreneurial approach to everything we do, and we encourage absolutely everyone on our team to grow out of your comfort zone. We support continuing education, offer training opportunities, employ the latest technologies and do all we can to make sure you feel well-equipped to meet the challenges you set for yourself.

We are seeking a Vice President of Brand Marketing with a minimum of 12+ years of professional experience to be responsible for leading brand marketing strategies for our clients. This role will help lead the continued growth of the agency by successfully helping to launch, grow, and maintain a varied roster of brands. You’ll foster collaboration within the agency and facilitate organic growth, to advance internal initiatives. You’ll lead a team that executes 360 holistic strategies across multiple channels to deliver against both brand & financial goals.

Responsibilities include (but are not limited to):

Strategy Development

• The role is responsible for working with cross-functional teams in the development and oversight of the execution of strategic PR, marketing and digital initiatives
• Set up and lead data-driven and well-researched traditional and integrated marketing programs to build reputation and brand trust
• Collaborate with agency partners (e.g. media, influencer, etc.), as necessary, to develop and implement integrated program execution
• Develop overarching and tactical earned media and digital strategies for accounts, including campaign activations, executive visibility, thought leadership, and ongoing efforts
• Demonstrate strong conceptual thinking with high energy and excellent “story-telling” skills demonstrated through writing creative briefs and verbal presentation
• Generate creative and integrated ideas and opportunities with the world of content development at the forefront to help teams develop content for owned, earned, and paid media efforts where appropriate, such as social media, infographics, video, etc.
• Actively lead and participate in an integrated agency team, with a focus on media and digital results
• Generate long-term plans and program recommendations for clients and oversee and play an active part in the execution

Client-Focused

• Client-facing responsibilities will include strategic program planning, managing programs and initiatives to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets
• Responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support PR, marketing, digital and/or social efforts
• Provide exemplary senior counsel and superior client management to key clients as the account owner, supporting others as needed with client challenges as they arise, and contribute to organic growth of existing client work (e.g. upsell additional services when/where appropriate)
• Develop strategic and attainable solutions to solve complex client issues
• Expertly counsel clients across a range of industries to manage issues and meet business goals based on a deep understanding of the media, digital, and stakeholder landscape
• Ability to multitask on fast-paced accounts, providing one-off POVs to clients’ in a timely manner

Practice Management, Culture, and People Leadership

• Account for quality control and review of client correspondence, proposals, press materials, messaging Q&As, etc.
• Attend account reviews and staff meetings - provide ongoing communications and feedback
• Responsible for the leadership of the agency by developing junior talent and providing strategic inputs across divisions and accounts
• Contribute to RFP responses and drive organic growth by building relationships with C-level Key Clients in partnership with Client Leads and Senior Advisors
• Lead staff and account teams by mentoring, motivating, coaching, consistently providing feedback, holding them accountable, conducting their reviews, overseeing their professional development, and building a diverse practice
• Lead the operational and financial performance of client account teams, ensuring consistent quality and innovative work

Basic Qualifications:

• Has an exceptional record of leadership, strategy development, client management, and team development
• Is passionate about client service, is collaborative, fosters new ways of thinking, and is willing to work on teams to create bold new things
• Possess a thorough command of the PR, social media and digital world (from the evolving social web to tools and trends), sophisticated client service and digital communications skills, high energy, and passion for an area of rapid change and innovation
• Works well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems
• Has a strong understanding of how to communicate with teams and work from both client and agency perspectives
• Understands a variety of research tools and techniques and how to turn research – primary and/or secondary – into client insights, strategies, and tactics
• Has a track record of leading innovative communications programs that have advanced client business goals
• Able to manage program budgets, prioritize work and manage client expectations
• Is a strong people manager, with the confidence, professionalism, and entrepreneurial spirit necessary to manage a team
• Is able to effectively prioritize and solve complex problems while making decisions with an entrepreneurial mindset
• Demonstrates advanced writing, editing, and presentation-development skills; project management skills; and consultative skills (including effective questioning, critical thinking, client management, and communication methodology application).
• Must be proactive and flexible, a team player able to work in a fluid environment with changing priorities

Konnect Agency provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Konnect Agency complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Konnect Agency expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.