Director of Public Relations/Influencer and Celebrity Partnerships Director 1

Opportunity:

This is an exciting opportunity to join our dynamic, people focused, and fast growing marketing team in the health space.

If you love deep diving into understanding a company's marketing direction and initiative, and finding the best ways to collaborate on partnerships with influencers and celebrities, you will love this position! You will also have a team of 2-4 affiliate managers who are responsible for growing the affiliate program, and together your department will be a core initiative for overall company revenue growth. You will have support from a 15 person highly experienced marketing team, and ability to really stretch your talents.

If this sounds like something you would love, please read below and apply today! We’re excited to get the right team member onboard as soon as possible!

This position is open to experienced partnership marketing managers AND/OR experienced marketing professionals from other industries who are interested in going deeper into high-level influencer and celebrity management.

About us:

For over 20 years, Sunlighten has been the leader in infrared saunas, which help people feel better and achieve their health and wellness goals. As the global health and wellness industry surpasses the trillion-dollar mark, Sunlighten continues to grow rapidly, expanding in new global markets and with new product development. We are looking for a key position for our marketing team that equally impacts both brand and revenue.

A key aspect of the Sunlighten marketing mix is the partner marketing program, which has driven growth at Sunlighten for over 20 years.

Our partners, affiliates and influencers are critical to the success of our business. The Strategic Partnerships Director is responsible for leading Sunlighten’s approach to building our portfolio of celebrity, athlete and wellness partners and influencers to support our brand growth.

This includes working cross-functionally to fully understand the marketing strategy, ensuring Sunlighten makes the most strategic, high ROI partnership investments.

It will also include identifying and engaging the best brand-building and revenue-driving partners, negotiating both paid and affiliate agreements that are mutually beneficial to the partner. You’ll need a strong marketing background to develop unique partner marketing campaigns, work to execute them with the support of the marketing team, and serve as the relationship manager with the top partners.

Company Values That we Live by:

Embrace wellness.

Bring big ideas.

Be true (humble, honorable, honest with yourself and others, willing to compromise)

Push the bar higher.

Celebrate the wins.

The Director of Strategic Partnerships has 4 strategic focuses:

• Set the strategy and lead planning for the partner program relative to marketing goals for the company and identify new opportunities that will drive growth.
• Deepen relationships with our current influencer and celebrity partners: Establish clear communication, ongoing support, and develop clear strategy to go deeper with partner and out marketing team.
• Seek out new high level influencer and celebrity partnerships: Find and develop Partners/Influencers that will align well with the brand, increase our brand awareness, qualified traffic and sales.
• Manage affiliate marketing team members (3-4 team members): provide support in managing their affiliate partners, coach on revenue growth and partnership opportunities, and manage the team with pre-set goals and metrics.

Are you the perfect fit?

• You read the above strategic focuses for the position and you thought, “that is exactly what I love doing.”
• You have a proven track record in Affiliate or Influencer Management or have similar experience in developing business relationships, crafting win-win solutions and closing deals. (Any past sales experience is similar and relevant.)
• You have demonstrated the ability to effectively lead a team in a professional environment.
• You are able to work as an integral part of a Marketing team, effectively communicating needs to colleagues (such as creating campaign assets and facilitating connection to partners that can be featured in storytelling that supports the marketing strategies)
• You are friendly, outgoing, engage easily in conversations, a great listener and have the interpersonal skills that lend to cultivating deep connections.
• You’re results driven and motivated with a non-negotiable commitment to exceeding goals and objectives.
• You have a passion for health and wellness (backed in your professional or personal background) with a strong interest in learning and practicing the principles to stay on the edge of your own growth.
• You have experience prioritizing multiple projects in a fast-paced, quickly changing environment, and delivering them on-time while meeting performance goals.
• You’re both confident and humble. You are able to engage and interact with executives, founders, industry leaders and top influencers with confidence and assertiveness while maintaining a humble spirit and a focus on service.
• You are organized and detail oriented. The ideal candidate can complete acumen and reporting tasks quickly while keeping their business development and growth activities as their primary focus.
• You are willing to travel to company events a few times per year to learn about, and engage with, company programs, philosophies, and our affiliate partners. In addition, you are willing to travel to marketing masterminds, seminars, other events, etc. a few times per year to connect with existing partners and meet new ones.

If you answered a resounding YES to ALL of these criteria… then you may be the perfect addition to our world-class team. So, read on...

Required Skills/Experience:

• 5+ years’ experience in partnership marketing (or similar sales experience in developing business relationships, creating win-win solutions and closing deals)
• Strong marketing knowledge and experience, particularly any PR work with celebrity endorsements or earned media (8+ years of marketing-related experience preferred).
• Proven experience in negotiating and managing influencers and/or celebrity agreements.
• Exceptional communicator (both written and verbally) with the ability to remain diplomatic even in high-stress situations.
• Ability to establish and maintain effective working relationships with internal stakeholders and departments, especially marketing team colleagues.
• Ability to manage simultaneous projects and meet deadlines. The ideal candidate is detail-oriented and possesses strong organization and time management skills.
• Comfortable and has the proper equipment to appear professional on video calls

Perks:

• Opportunity to work in a fast-growing, people-centered business with a mission for helping people improve their lives through health.
• Work remotely from anywhere with a suitable internet connection
• Opportunity for advancement in career
• Health Benefits
• Life and Short-Term Disability Insurance
• 401K Plan
• Paid Holidays
• Paid Time Off
• Light Travel
• Associate Discounts on Saunas, Spa Products and Day Spa Services

Compensation:

This position is a full time, salaried position with override compensation.

Total compensation range (salary + overrides) is: $110,000 - $150,000+ (overrides create upside potential). Compensation package determined based on experience and qualifications.

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