Director, Social Media

Job Description:

Who We Are:

Saks is a world-renowned luxury ecommerce destination. The company’s unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world.

On its website and app, Saks offers an unparalleled selection of curated merchandise across fashion for women and men, beauty, jewelry, home décor and more. In addition to the shopping experience, customers come to Saks for inspiring editorial content, access to digital stylists, lifestyle experiences and other world-class services. The company is currently in the midst of a dramatic expansion, driven by significant enhancements to its platforms and offerings, with the goal of becoming the preeminent destination for luxury internationally.

What This Position Is All About:

The Social Media Director drives the strategy and ensures the successful execution of content across all social channels - Instagram, Facebook, TikTok, Pinterest, Twitter, Youtube, and potential additional platforms.

This position works cross-functionally with many teams across the organization such as Growth, Creative, Integrated Marketing, Sample Management and more. The successful candidate will have an elevated creative and styling aesthetic, possess an understanding of the business, and excel in managing and leading a team for successful execution.

Who You Are:

• 8+ years developing innovative digital marketing and social media initiatives for fast paced consumer brands, preferably in the luxury fashion space
• Possess a mix of creative, strategic and operational abilities
• Embrace extremely high standards for aesthetic, accuracy, and execution
• Skilled at leading a team, scaling social media content and driving continuous improvement based on KPIs and industry trends
• Deep understanding of major social media platforms including Facebook, Instagram, TikTok, YouTube, Pinterest and Twitter and how fashion brands can interact with their audience in an authentic and effective way, tailored for each platform
• Strong analytical skills, able to effectively review and analyze performance metrics and pivot quickly when necessary
• Strong at collaborating with cross functional teams, internal and external to launch social media strategies and campaigns with measurable business outcomes
• Possess strong organizational and project management skills and attention to detail
• Communicate clearly and effectively in written (e.g., email, texts, Slack, documents) and verbal (e.g., meetings and calls) channels with internal and external recipients
• Able to nimbly react to and prioritize new business needs, while maintaining long term strategic initiatives
• Resourceful, proactive, solutions oriented attitude
• Must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to beginning employment.
  
  

As Director, Social Media, you will lead Social Media strategy and operations

• Manage overall social media calendar across all channels
  • Ideate and prioritize features based on key trends, vendors, items
  • Partner with Growth and Merchants to to ensure business objectives are met and to ensure all product is live for editorial features
  • Create and implement comprehensive social media plans to boost brand image and increase customer engagement
  • Lead seasonal campaigns, owning strategy, concept and operations (e.g. Pride, Black History Month, Holiday)
  • Build content strategy key franchises, trend & seasonal edits, UGC, fashion week & event coverage
  • Act as point of contact for co-op proposals and fashion books/digital campaigns
• Oversee and ensure smooth operations of the team
  • Ensure timely completion of projects by team
  • Quality assurance of posting, brand proposals and influencer SOWs
  • Review weekly comp decks to ensure accuracy and category cadence
  • Review fashion week and event coverage to ensure elevated aesthetic and appropriate verbiage
• Deliver industry-leading engagement and demand generation
  • Lead monthly reporting + key insights and drive improvements to upcoming content and future campaigns
  • Partner with Paid Social to ensure unified strategy across Organic and Paid
  • Stay up-to-date on the latest social media best practices and tools for all major social media platforms and stay ahead for fashion & beauty trends
  • Evolve how social media can be leveraged to drive sales and make it easier for customers to shop on social without having to leave the platforms (e.g. FB Live)
• Creative Partnership
  • Supervise TikTok agency and coordinate their activities to achieve our social media campaign objectives
  • Work with internal Creative teams to develop content & key franchises in manner that is native to social, including developing aesthetic & tone
• Create & edit social content (IG Stories, Reels, IGTVs) where appropriate
• Community Management
  • Collaborate with Customer Service and Corporate Communications to develop a playbook on how to engage followers and customers.
  • Proactively manage consumer response by detecting inflection points in social media that warrant attention
  • Proactively engage consumers online to drive favorable brand conversations
• Develop and vet the influencer needs and selection in collaboration with the Influence Team
  
  

Your Life and Career at Saks:

• Exposure to rewarding career advancement opportunities
• A culture that promotes a healthy, fulfilling work/life balance
• Benefits package for all eligible full-time employees (including medical, vision and dental).
• An amazing employee discount
  
  

Thank you for your interest with Saks. We look forward to reviewing your application.

Saks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Saks complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Saks welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

Saks.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.