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Posted October 06, 2022
PURPLE

Culture PR Account Director, Lifestyle Division

PURPLE
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

PURPLE, an industry leader in luxury PR representing top names in Fashion, Lifestyle and Beauty, is looking looking to add an Account Director to join our dynamic Lifestyle team.

The ideal candidate will be dialed in on the most current, culturally important people, events, brands and more. They must have a passion for and experience working within Culture/Art/Lifestyle products and leading a team. Must have experience strategizing and implementing integrated campaigns covering earned media, events, programming, VIP and influencers. This individual will manage account teams and will play a critical role in achieving success by ensuring impactful creative strategies are conceived and results delivered.

The Account Director will serve as a trusted strategist and expert voice for clients, as well as a mentor and lead example for all account teams on client success and strategic guidance.

Responsibilities

  • Evaluate and understand client business objectives and crafts strategies that reflect those business objectives in unexpected ways
  • Manage multiple overlapping initiatives by delegating and supervising team members, ensuring deadlines and deliverables are met and achieved
  • Lead client programs and campaigns from planning to execution within the specified budget
  • Partner with internal event/VIP team to concept and execute buzzworthy and well-attended events and cultural moments
  • Work with VIP team to execute talent and influencer relationships and agreements
  • Pull and collaborate with different divisions across the agency and office to ensure the client is getting access to the agency's network-wide expertise and potential collaborations within the agency roster
  • Manage client benchmarks and deliver strong results through leadership and guidance
  • Manage and motivate other members of the team to ensure day-to-day operations run smoothly and while supporting them in their growth to the next level.
  • Communicate account health, flagging any potential issues before they develop with a solutions-oriented approach
  • Travel for in-person events, media moments and client meetings as they occur

Skills and Experience required:

  • 6-8 years of relevant culture public relations experience at a PR agency
  • A track record of success overseeing integrated campaigns, and teams
  • Familiarity with what and who are emerging or currently culturally relevant
  • Ability to be very nimble and work efficiently and effectively in a fast-paced environment
  • Articulates ideas and directives clearly and succinctly and is comfortable with public speaking and presentations and team management
  • Superior high-level media contacts across broadcast, print and online media
  • A proactive organized approach while empowering and mentoring a team
  • Excellent written and verbal communication skills
  • Exceptional problem-resolution skills, including the ability to think creatively and outside the box

Outside of working with many industry leading luxury brands, Purple PR also offer an extensive variety of fantastic benefits, such as:

  • Medical, Dental, and Vision through providers such as Empire and AETNA
  • 401k plan participation
  • 19 vacation days + 8 holidays off per year
  • end of the year office closure between Christmas and New Years
  • End of the year bonuses and bi-annual reviews
  • Summer Fridays!