Social Media and Partner Marketing Manager

AN ACTIVE OUTDOOR LIFESTYLE BRAND

We know from experience that the effects of an active life spent outdoors are profound and can be both the springboard and the foundation to a greater and lasting sense of well-being. We believe to be well; you have to get outside.

We believe in Nature’s power to better Humanity and in humanity’s responsibility to do better by nature.

Whether it’s going for a hike at sunrise or taking a walk at sunset, practicing yoga at the beach or building a campfire after a day of surf. Looking out from a rock you’ve just climbed, or just looking up whenever you’re outside. We believe the most important step you take on your journey to well-being is the one that takes you beyond your doorstep.

We’ve used these moments to design our products and packaging, incorporating innovative and sustainable practices in everything we do, to lessen our impact on the planet.

ABOUT THE POSITION

prAna is seeking a Social Media and Partner Marketing Manager to develop and direct the overall strategy, planning, management and execution of social and content across all social media channels. We are looking for someone who is passionate about all things social, does not shy away from working at every level to get things done, and has proven success driving social strategy by tracking engagement, views, growth, and algorithms. This position reports to the Brand Marketing Director and works closely with the Creative, Marketing, Product teams as well as prAna partner programs to ensure all social content connects storytelling, commerce and brand.

HOW YOU’LL MAKE A DIFFERENCE

Social Media Content

• Create and drive a social strategy for the brand.
  
• Curates, schedules and posts channel specific, engaging content across multiple channels, focusing primarily on Instagram & Facebook (for now).
  
• Tracks and reports on content engagement, highlight hits and misses to inform future content strategies.
  
• Facilitates asset trafficking across conception, production, delivery, approval, and distribution.
  
• Maintains content calendar & plans proactively in time for bi-weekly creative review.
  
• Stays current with news and our communities to identify and recommend content ideas.
  
• Researches and identifies opportunities to leverage new platform tools that drive engagement and website traffic.
  
• Keeps finger on the pulse of social media including platform updates, emerging trends, and relevant consumer and behavioral insights. Share these insights montly with broader team.
  
• Responds to post comments, audience inquiries and direct messages in a timely manner, partnering with Customer Service to ensure high-priority needs are met and service levels are maintained.
  
• Ensures custom, trackable links for owned and earned social content included in all posts.
  

Partnership Coordination

• Acts as main point of contact for the prAna partner programs including Adventurers, Influencers and Ambassadors.
  
• Sources and cultivates Adventurer and Influencer relationships in alignment with the brand’s purpose buiding a user-generated content arsenal focused on increasing brand awareness.
  
• Ensures all partners are delivering on agreements, curating content and connecting to key social accounts in a timely manner.
  
• Share content with cross-functional teams where relevant, ensuring compliance with usage rights based on pre-set agreements.
  
• Tracks and reports on engagement metrics across influencer content.
  
• Brings new activation ideas to the planning process.
  
• Coordinates Influencer and Adventurer campaigns through product ordering, content review, and reporting.
  

QUALIFICATIONS

Education and Experience Requirements

• Minimum of 4 years of experience with social media content creation and moderation is required, preferably within the sports/apparel industry
  
• Experience using social media management tools (like Sprout Social or others).
  
• Bachelor’s degree in business, marketing, communications or related field preferred
  
• Knowledge of Outdoor Industry and specifically Yoga, Climbing, Hiking and Surfing/SUP communities preferred
  
• Customer Service experience preferred
  

Technical Skills

• Knowledge and business proficiency with multiple social media channels
  
• Basic knowledge of HTML and Photoshop/Illustrator highly preferred
  
• Proficiency with Microsoft Office Suite
  
• Excellent written and verbal communication skills
  
• Attention to detail and ability to handle multiple projects concurrently
  
• Digitally-savvy: Stays up-to-date with digital technology and social media trends
  
• Understanding of sustainable apparel practices is helpful but not required
  
  
  • Materials (organic cotton, hemp, recycled polyester)
    
  • Organizations (Textile Exchange, bluesign)
    
  • People & Working Conditions (Fair Trade, Fair Labor Association)
    

To learn more about our hiring process during COVID-19, click here.

We create versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day. How do we know? Because we base our designs on our own experiences. You see we’re more than makers, we’re doers—yogis, climbers, and world travelers—and we use our knowledge to make adventurous, free-spirited clothes that look good and play hard.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.