Director, Marketing

WHO IS KINSHIP?

Kinship is here to help everyone pet parent like a pro. We’re building the future of pet care, combining insights, products, and services to help people be the best pet parents they can be - and to ultimately create a better world for pets. Kinship is a business division of Mars Petcare, the global leader in pet health, nutrition, and services, and dedicated to one purpose: A Better World for Pets . Learn more at www.kinship.co .

OUR FAMILY OF BRANDS

• Adopt-a-Pet the destination for finding homes for homeless pets; we help animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies connect their homeless pets to millions of adopters a month
• Wisdom Panel our world-leading genetic health screening and DNA testing for dogs
• Whistle the award-winning GPS dog tracker and health monitor
• Pet Insight Project our ground-breaking science team that uses AI to turn billions of data points into actionable insights
• Vet Insight our expert-driven, on-demand pet health platform
• The Wildest the destination that helps pet parents keep their cool in the wild world of pet parenting
• GoodFriend a marketplace for all your pet’s people, connecting pet owners with their people, from groomers, trainers, to veterinarians and experts
• PetExec is here to help organizations of all sizes in managing their daycare, boarding, grooming, and training operations
  

Together, these teams work to set new standards in pet care. And, as a part of Mars Petcare, they work to create a better world for pets. Learn more at www.kinship.co .

OUR TEAM

The Wildest is a team of super-savvy editorial and marketing professionals from a variety of backgrounds. Our diverse set of experiences allows us to collaborate with open minds and puppy-like curiosity. And we are fun, like really fun! By joining our team you’re guaranteed to LOL IRL, plenty of cute pet videos, and some hilarious virtual happy hours.

In this role, you will be responsible for creating, developing, and implementing The Wildest marketing strategy. You will have the vision and ambition to grow and evolve The Wildest brand. You will work cross-functionally and influence decision-making at all levels of the organization.

HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO

• Create, develop and execute the Wildest consumer marketing strategy
• Regularly conduct channel analysis to evaluate current activities and potential opportunities to ensure we're achieving our growth goals.
• Proactively partner with Brand, Product, and marketing counterparts to develop, lead, and execute world-class marketing campaigns
• Use data to make informed decisions about where and how to focus marketing efforts, overseeing experimentation to test hypotheses about customer acquisition and brand awareness
• Support and evolve the Wildest’s brand identity, voice, and tone across all channels and customer touchpoints
• Identify the opportunities most important for growth including raising awareness, effective messaging, paid and conversion funnel optimization
• Drive consumer marketing KPIs and ensure we have robust customer & marketing insights to inform our strategies and programs
• Create and manage the media strategy with our PR agency
• Manage the Wildest marketing budget and activities to maximize growth - to include PR, events, partnerships, affiliates, performance marketing, content & SEO, and social media
• Exhibit exceptional attention to detail and be an enthusiastic self-starter with a willingness to be both strategic and hands-on
  

THE PRO WE’RE LOOKING FOR

Technical Skills

• 7+ years of marketing experience; ideally 3+ years consumer-focused
• Commerce and editorial marketing is preferable, with an emphasis on specifically targeting millennial consumers
• Experience building and managing a team
• Experience in marketing at a tech company, preferably a start-up
• Experience with paid search, paid social, display advertising, marketing partnerships, affiliates
• Experience managing ad agencies to drive optimal acquisition performance.
• Detailed understanding of link-building and consumer acquisition strategies
• Strong understanding of the internet, passionate user of digital technologies, and curious about the evolution of this space.
• Knowledge of social media, content strategy, and influencer marketing tactics.
• Experience with analytics tools such as Google Analytics
• Experience analyzing and manipulating data with Excel and Google Sheets
  

Leadership Competencies

Skills

And for this role, you’ll need these skills to knock it out of the dog park

At Kinship, we have three pillars that set out how we aim to be--in our everyday work, and in how we approach each other. We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All.

• You Have Courage : a willingness to bring forth a new idea, engaging others across Kinship to support you, and taking risks and action will full accountability
• You Learn at Pace: a consistent and fast work ethic to meet growth goals, and the ability to evolve and pivot quickly from what you’ve learned
• You Value Difference : a genuine belief in inclusion and diversity is in your DNA, and it shows up in your work, and how you work.
  

What You Can Expect From Us

• Opportunities to impact and grow the business on a day to day basis
• Dog-friendly workplaces
• Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
• Unlimited paid time off for Full-Time Employees
• Hybrid work environment
• Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees
• Discounts on pet products, services, nutrition and veterinary wellness plans
• An extensive onboarding program with a chance to meet all of our leaders across Kinship
  

Disclaimer

Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Note To Search Firms/Agencies

Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.