PR Manager

Proenza Schouler is seeking a Public Relations Manager or Associate Manager to join the communications team.

Responsibilities:

• Manage sample requests for press markets including US, Europe, Asia, and Rest of World, VIPs and influencers.
• Oversee editorial sample requests for internal teams, including design, development, sales, ecomm, and retail, with support of PR Assistant.
• Contribute to seasonal initiatives, including strategy development, VIP and influencer targets, sales alignment, and market research.
• Lead press pitching initiatives, including ad campaign, special projects, ecommerce launches, and news items.
• Manage multi seasonal sample inventory through Fashion GPS and ensure the integrity of the sample collection is maintained throughout the season.
• Oversee the creation and distribution of a bi-weekly print, digital, and social press reports for circulation to internal team and partners.
• Spearhead end of season wrap up initiatives, including archive, advertising values report, trade inventory, and seasonal recaps.
• Perform market analysis of print and digital editorial outlets and identify opportunities for brand growth and exposure.
• Oversee department gifting initiatives, including inventory management, seeing research, and delivery.
• Manage and update department contact databases and media lists.
• Stay informed and up to date on latest media and social trends.
• Manage direct reports, including PR Assistant and team of interns.

Qualifications:

• 2-4+ years of relevant experience within the Public Relations field (agency or in-house).
• Excellent understanding of the fashion media landscape, including major publications, stylists, photographers, and influencers.
• Experience managing samples and contact databases through Fashion GPS.
• Ability to perform under deadlines in a fast paced environment with attention to detail, while being able to prioritize and multi-task efficiently.
• Strong written and verbal communications skills.
• Strong organization skills, with a proactive and resourceful working style.
• Experience working in Microsoft Office, Adobe Photoshop and InDesign.
• Deep understanding of the Proenza Schouler brand and appropriate targets and alignments.