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Posted October 10, 2022
Wingstop Restaurants Inc.

Senior Manager, Social

Wingstop Restaurants Inc.
Dallas, TX, USA ⚠ [Archived] No Longer Accepting Applicants

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

YOUR IMPACT

We are seeking a creative and collaborative Senior Manager Social Media to bring forward cultural insight, define the Organic and Influencer strategy and execute these to drive the Wingstop Brand. Ideal candidate will have impressive experience around Social Strategy/Ideation, Content Calendar, Organic Creative, Influencer, Community Management and Measurement. This role will work in partnership with Brand, Media, PR, Consumer Insights, Legal and other internal stakeholders. There is also a direct report and social agency to manage. As such, this is a highly collaborative and people-centric role.

WHAT YOU'LL DO

  • Represent the cultural zeitgeist of our guests and future guests. Bring cultural insight and learning to the organization and the marketing work at large. Inform and educate stakeholders on social media strategy, activations, and industry trends.
  • Develop the Social Strategy across WS for Organic and Influencer, aligning with Media/Paid Social team and Brand team. Help answer the question, how do we holistically program the Social channel to engage and grow our business?
  • Strong input and place at the table to contribute and partner on broader marketing campaign ideas. It is a highly collaborative team and process so seek someone who can wear marketing hat in addition to social hat and is highly collaborative.
  • Based on cultural, consumer and business insights, develop a content calendar considering both planned and real-time opportunities to connect with consumers. This should be based on the brand calendar as well as evergreen opportunities. Develop ideal posting and platform schedule based on analytics and learning.
  • Oversee and develop creative content across social platforms, especially but not limited to Instagram, Twitter, TikTok, Facebook. Content would be in-house development, UGC, content creator or agency developed.
  • Lead our Influencer strategy and well as ideation, Influencer partner list and negotiation. Stay ahead of Influencer space and possible partnerships.
  • Oversee and take part in Community Management of our organic channels. This requires living the brand and embracing brand tone. Authentically and responsibly engage with consumers across platforms. Monitor customer engagement and participate through listening, responding, asking questions, and engaging in conversations with various audiences when needed.
  • Monitor results of social media efforts in real time, and oversee reporting and optimization. Conduct social media competitive analyses and utilize insights to refine social media activities.
  • Provide strong people leadership for direct report and excellent agency management for Social agency
  • Provide support and subject matter expertise for social media. Trends, technology, innovation, etc. Fluent or knowledgeable in key tools including Sprinklr, Google Analytics, Brandwatch, etc.
  • Be able to move at the speed of culture in a fast moving and exciting culture with an agile and collaborative way of working.

WHO YOU ARE

HUMBLE: You feel there is always opportunity to further your personal and professional growth. You have a bachelor’s degree in advertising, marketing, communications, or related discipline.

HUNGRY: You are a storyteller who strives for narrative excellence by delivering outstanding content, copy and strategy time after time. You have 3+ years of experience managing various channels (ie: Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn) and influencer engagement, ideally in the restaurant industry. You are also proficient in analytics platforms (ie: Google Analytics) and MS Office.

SMART: You have a high degree of emotional intelligence and an exceptional ability to convey ideas. With your communication skills, you can gain alignment across various internal stakeholders to apply sound, strategic thinking that addresses a variety of business circumstances.

A DAY IN THE LIFE

So, what does ‘all in a day’s work’ look like to a Wing Expert in this role? Your day could shape up somewhat like this:

  • CREATIVITY: Frequent use of creative energy while ideating for never-been-done-before marketing ideas, creating breakthrough social content, bringing forward cultural or social trends, and expressing or exchanging ideas with partners.
  • COMMUNITY: Continual oversight of our social communities, learning and reacting in real time. Bringing forward the needs of our followers and guests and identifying trends through that learning. Continuing to uphold WS authentic brand voice and responsible approach.
  • COLLABORATION: Frequently collaborating and partnering across various teams and agencies through meetings and quick catch ups. Ability to wear marketing hat as well as Social hat. People-centric and great leader to direct report and agency.

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.