Data & Insights Director

You will act as a digitally-focused data consultant, to spot and grow opportunities and help our clients build world-class data-driven communications and experiences for their customers.

BDB specifically needs a digitally savvy data expert, with experience across multi-channel integrated customer experiences. Developing journeys across paid, owned and earned digital channels; such as search, social, crm, web, app, ecom and B2B leads & sales. You will lead on data planning, targeting, personalisation, measurement and optimisation, collaborating with agency experts across a range of clients and verticals to get to the right overall communications solution.

Collaboration is key to this role - you’ll be working closely with analysts, strategists, creatives, account management team as well as multiple client stakeholders.

You must be a confident self-starter, full of enthusiasm, highly collaborative and searching for the next challenge. Working with and influencing senior stakeholders and clients should come as second nature to you.

Client Growth

• Build relationships with client stakeholders and internal BDB teams to promote, develop and manage data projects.
• Building on these relationships, you will need to follow up on leads, receive briefs and communicate these back to the business and to the appropriate teams to get new projects and opportunities off the ground.

Present frequently to clients, new and existing, to sell in and deliver projects. This will extend to presenting at client meetings as well as new business pitches.

Data Strategy

• Be the clients’ trusted advisor on all things data and make it easy for clients to make business decisions – based on data insight.
• Lead clients by developing data strategies and roadmaps to propel client marketing activities forward.
• Conduct data discovery and analysis projects to unify consumer data and develop insights to inform strategy and drive effectiveness.
• Make recommendations on what type of data is best suited for campaigns
• Define frameworks to measure marketing effectiveness, set KPIs, benchmarks, targets and forecasts to support business cases.
• Measure, evaluate and optimise marketing activity using best practice testing methodologies where necessary.
• Manage the measurement and effectiveness of new media channels.

Team leadership & management

• Lead your team, with responsibility for overseeing resourcing and managing team workload.
• Line management and career development of a team of data strategists.
• Develop the skills and knowledge of your team and wider agency colleagues, creating and sustaining a learning culture.
• 7+ years in a data function/role, preferably within an agency environment or similar with transferable experience.
• Demonstrable success at leading teams and major clients in the UK or Globally.
• Excellent communication, organisation, proposal writing and presentation skills.
• Ability to explain the technical details of data and analytics in a non-technical way to people outside the discipline.
• Strategic thinker with strong knowledge of CRM, web and digital marketing.
• High level numeracy and analysis skills.

Happy to be present in the office on a weekly basis, as well as when needed to receive orders etc

About Billion Dollar Boy

Billion Dollar Boy (BDB) is the global creative agency for the influencer age, with offices in London, New York and New Orleans. BDB harnesses the exceptional creativity of global content creators and connects them with the world’s most creative brands to deliver first-class influencer marketing campaigns. We were founded to specialise in influencer marketing, we view it as a discipline, not an add-on.

We are a Financial Times 1000 Fastest Growing Company & AdWeek Fastest Growing Agency, and in 2021 BDB campaigns won Webby Awards, Influencer Marketing Awards and Shorty Awards. Our clients include PepsiCo, L'Oreal, Shiseido, Heineken, Zalando and Campari Group. Working with vastly different brands and their audiences keeps us smart, nimble and (dare we say it) ahead of the competition.

Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business as we know it.

Our Culture

Billion Dollar Boy is a hyper-caffeinated transatlantic creative agency with 100+ employees and counting in London, New York and New Orleans. We are actively creating campaigns across 7 continents with top brands spanning categories of beauty, fashion, lifestyle, consumer goods, food and beverage and automotive. We are harnessing the power of influencers to win hearts, catch eyes and reinvent advertising as we know it.

Our Values

• Collaboration is key
• Creative to the core
• Quality at scale
• Integrity & Inclusion is everything

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.

• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process