Sr. Manager Social Media & Content Strategy

Title: Senior Manager, Social Media and Content Strategy

Location: US Remote

About Talogy, a Lifelong Learner Holdings business:

Talogy may be our new name, but there is a 75-year story behind it. Unifying 600 experts from 17 organizations in 20 countries, Talogy helps 10,000+ organizations worldwide reveal the best talent through the powerful combination of psychology and technology.

Talogy provides strategic talent management, assessment, development, and consulting solutions. What’s the secret to hiring and developing the right people? It can be found somewhere in the middle between psychology and technology. At Talogy, we’re an alloy of both. Psychology and technology combined to solve talent challenges. We have unified the leading talent experts, bringing together the best minds, skills, and technology to connect with organizations and understand challenges inside out. Talogy will help organizations discover brilliance with our talent assessment, development, and consulting solutions.

Summary

Talogy is seeking a motivated individual to lead the organization’s global social media and PR efforts and also play a key role in the content marketing strategy. This is an exciting role for a savvy marketer with extensive experience leading social media, PR, and content generation teams. Reporting to the Senior Director of Digital Marketing, you’ll be responsible for

• Managing and growing Talogy’s social media channels, primarily LinkedIn and Twitter through strategy, channel management, employee advocacy, and campaign development.
• Supporting global social media campaign execution for initiatives that are be born out of the larger marketing team but also other parts of the organization.
• Increasing the visibility of Talogy’s blog through cross-channel blog distribution methods and blog SEO strategy
• Coordinating blog and other content creation strategies
• Developing press releases and other media-facing content, and advising and executing on PR strategies and opportunities
• Managing PR agency and all related activities (media pitches, press releases, articles, awards, etc.)
• Leading corporate and crisis comms, brand monitoring
• Compiling analytics and preparing reports
• Collaborating across marketing teams and with subject matter experts on marketing content topics, ideas, and campaigns
• Advising on and writing internal and external corporate communications as needed
• Managing a team of 2-3 direct reports

You’ll get to work in a rapidly growing global business and have an opportunity to make an impact every day within this truly business-critical and highly visible role.

This is you

Strategic – You can see the big picture and know how to translate the business needs into effective strategies. You enjoy taking the complex and making it simple. You interpret and apply analytics in order to determine next steps and action plans. You are fully capable of working across multiple regions and departments to support their varied needs. You know how to juggle multiple initiatives and prioritize according to urgency and business goals.

Meticulous About Deadlines – You do what it takes to meet established timelines without sacrificing the quality of your work product

Engaged – You enjoy taking on challenges and you like ‘rolling up your sleeves and getting stuff done.’ You are a self-starter and manage your work and deadlines independently and effectively. You also understand the value of working collaboratively with colleagues both within and outside the core team.

Experienced – Understand how to leverage the power of social media, thought leadership content, blogs, and PR, and have demonstrable experience in developing processes to optimize these areas.

Team Player and Influencer – You want others to succeed and have the desire to support a marketing team with varied needs. Your communication skills are top notch, making you comfortable interacting with colleagues, key stakeholders, and senior executives.

This is what you've done :

Owned Social Media Strategies – You have extensive experience building comprehensive, effective social media campaigns, both paid and organic.

Managed PR Efforts – You are familiar with how to leverage PR activities to further reputation and share of voice. This includes, but isn’t limited to, coordinating media pitches, writing press releases, managing distribution strategies, etc.

Worked Cross-Functionally – You’re familiar with the complexity of working with multiple teams (e.g., including leadership, product marketing, website, demand gen, etc.) to support their individual needs.

Reported Success – You have extensive experience generating regular reports and proactively communicating progress toward goals within your area for critical stakeholders.

Multi-tasked Successfully – You have overseen concurrent initiatives and worked alongside a variety of teams to keep projects moving forward within varying requirements and deadlines. You have used project management systems such as Asana and communication tools such as Microsoft Teams.

Collaborated with Key Teams – You have worked closely with Senior Leaders, Demand Generation Managers, Product Marketers, and Subject Matter Experts to create optimized content that meets the needs of all the various teams.

Strengthened Brand Reputation – You understand how to harness social media and PR efforts to establish a strong brand reputation within the market.

Benefits

Talogy offers a competitive and comprehensive benefits package inclusive of:

Medical, Dental, Vision, Life, and Short and Long-Term Disability Insurance

Flexible Spending Accounts

• 401k plan with company match
• Generous PTO and Holiday Pay

Expressing an interest in employing your time and talent with Talogy is paying us the ultimate compliment. We sincerely appreciate your interest!