PR Director

Welcome to the MILK MAKEUP FAM:

At Milk Makeup, we believe in good ingredients + epic payoff. We’re cruelty-free, paraben-free, and 100% vegan.

We were born at Milk, a creative studio in downtown New York City. Our community and culture have always been our inspiration.

We see personal style and experimentation as the ultimate form of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.

#LiveYourLook

Your VIBE:

• Naturally progressive: You’re curious and always thinking about how to improve your and your community’s future. You value a forward-thinking space that encourages you to move the needle and take risks.
• Confident but chill: You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You go after what you want, but always have your team and the greater good of the brand in mind.
• Rule breaker: You’re not afraid of the unknown. You’re down to disrupt the status quo and believe that an open mind is always a good place to start.
• Inclusive + mindful of community: You embrace differences and help foster a safe working environment for yourself and your peers.
• Champion of self-expression: You’re genuinely you. You live your look and want to grow with people who champion self-expression.

The Role:

As the PR Director you will be responsible for managing and executing public relations strategies and tactics relating to all Milk Makeup products and brand in our global markets. This role reports directly into the Chief Marketing Officer. Success in this role requires displaying a relentless hands on approach to managing relationships with agencies and editors/press. You bring a balanced quantitative and qualitative approach to deliver results. You love data and are comfortable working closely cross-functionally (with merchandising teams, brand marketing team, performance marketing team, ecommerce operation teams, influencer team, social team, creative teams and product design teams) and with outside agencies to drive successful PR strategy for Milk Makeup.

How you’ll THRIVE

• Work Closely with the Marketing team to develop/execute PR strategy that identifies and amplifies all key brand initiatives for Milk Makeup while ensuring brand consistency across all communications.
• Partner with PR counterparts in global regions to bring strategies to life around the world.
• Lead press asset development including press materials, bios, backgrounders, fact sheets and in-depth media list development.
• Act as a key contact for agency relationships ensuring integration with the brand, setting strategy, overseeing project planning and execution are tactically executed
• Act as an effective advocate for PR priorities and initiatives, proactively seek unique opportunities and partnerships to generate brand exposure.
• Track the beauty landscape, competitive environment, and consumer trends to ensure that Milk Makeup is positioned as an industry leader.
• Develop and deliver an effective communication strategy around initiatives that increase brand awareness, reinforce the brand ethos and drive the business.
• Secure press coverage and pitch new stories (trends, new product launches, all company programs and corporate initiatives).
• Conduct showroom appointments with press, editors, stylists and bloggers.
• Help plan, produce and execute seasonal press presentations and product mailings.
• Collaborate with internal stakeholders across design and marketing to create compelling moments for the launch of product and services.
• Partner with internal teams for support (information, samples, images, etc.) needed to pitch new and ongoing products.
• Collaborate with editorial team to develop press materials including news releases, key messages, Q+A documents and media pitches
• Management of press events for new collection launches, seasonal press days, press relationship building events and in-store events.
• Manage/Develop cohesive pitching plans/tactics that deliver targeted messages securing significant press coverage, feature stories and organic social media
• Build and maintain a network of press relationships; maintain an effective internal database of contacts that streamlines the planning and pitching process.
• Create and package communication tools to educate agency partners about core brand messages and key brand initiatives.
• Mentor a team of PR specialists and coordinators. Coordinate development of their skills and talents, sharing knowledge and insight.
• Build and distribute monthly recaps that show key initiatives and learnings to leverage for future activations.
• Regularly analyze results and ideate new strategies and tactics to improve PR metrics.
• Oversee PR budget and expenses.

We would like YOU to have:

• Bachelor’s degree in Marketing, Business, or related field from four-year college or university required,
• 6-8 years of work experience
• Budget/revenue management experience preferred
• Excellent verbal and written communication skills, creative and out of the box thinker
• Strong attention to detail and exceptional organizational skills required
• Adaptability and multi-tasking capability, with solid time management
• Thrive in an environment of changing situations and priorities
• Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions

Why you’ll love being part of the MILK MAKEUP FAM:

• We have a strong (and chill!) office culture in Soho, and we guarantee a dog-friendly environment, with a well-stocked kitchen of snacks and drinks.
• We invest in you: We give you a 6% 401k company match.
• We want you to play with makeup and get familiar with our new launches.
• We provide a generous PTO program, Parental Leave, Wellbeing Reimbursement, and Learning and Development Program.