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Posted October 11, 2022
Premom

Influencer Marketing Specialist

Premom
Illinois, USA ⚠ [Archived] No Longer Accepting Applicants

About the job

Premom is dedicated to helping women get pregnant quickly and naturally. As a unique and innovative ovulation tracker app, Premom is a simple, effective, and affordable solution for all trying to conceive women. Premom has constantly worked to be a game-changer in the women’s reproductive health industry.

We are seeking a self-starter marketer who is organized, an analytical-thinker, and has a passion for women’s health. The Influencer Marketing Specialist role is responsible for growing and maintaining Premom’s Influencer and Ambassador program. You will oversee, plan and build up strong relationships with current and future influencers and brand ambassadors while making strategic decisions and improvements to each program under the direction of the Social Media & Communications Manager.

This is a full-time remote position.

Job description

Influencer Marketing Specialist Key Responsibilities:

  • Lead, grow and maintain influencer marketing programs, budget, and initiatives
  • Identify influencers and brand ambassadors that are a suitable fit to grow brand awareness and achieve key metrics across social campaigns and product/application launches
  • Develop influencer campaigns working alongside marketing leaders to promote Premom application and accompanying products
  • Build relationships with influencers to foster strong engagement and ongoing partnerships
  • Develop and coordinate regular communication to influencers or key members of talent management to deepen brand understanding and accurate promotion
  • Conduct product training to ensure influencers properly understand and can communicate benefits of Premom application, membership benefits, and accompanying products
  • Present influencer marketing plans, negotiate contracts, and onboard influencers of all levels from grassroots to orchestrated paid campaigns
  • Grow Premom’s Ambassador Program by identifying new people to recruit to be Brand Ambassadors
  • Strategize on how to bring in new Brand Ambassadors and encourage them to be engaged with our brand
  • Review content produced by influencers to ensure they are in line with Premom brand standards and desired direction for each campaign
  • Work closely with content and medical team to ensure coordination of live events and capitalization of new features and products
  • Monitor the success of campaigns across all influencers and ambassadors while reporting weekly to leadership

Influencer Marketing Specialist Requirements:

  • Bachelor’s degree in Business or Marketing preferred
  • 1 year of Marketing experience required
  • 1+ years of affiliate marketing, influencer or ambassador marketing highly preferred
  • Experience coordinating cross functional projects
  • Excellent communication skills, both written and verbal that include a creative style combined with an analytical mindset
  • Knowledge of marketing trends and techniques
  • Ability to identify and track relevant KPIs
  • Attention to detail, critical-thinker, and problem-solver
  • Superb time management skills
  • Excellent interpersonal and presentation skills