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Posted October 18, 2022
UNIQLO

Influencer Community Manager

UNIQLO
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description:

The Influencer Community Manager will support the brand, leading influencer relations efforts. This role will be responsible for driving overall micro influencer strategy and outreach to build a robust network of passionate fans who create authentic content with an always on approach in various life-communities.

The role is responsible for harnessing the power of people to help tell UNIQLO’s story while also educating customers and influencers on how to leverage UNIQLO products to tell their own. Working in tandem with other key stakeholders around the business, you help create the framework around the company’s overall approach to people-led storytelling through developing networks of influential relationships externally and leveraging social network as main channel of story-telling.

In this role you must be a creative and strategic thinker with a good understanding of digital PR and Communications, have a proven track record for executing influencer work (organic and paid) for a global company, know how to tell interesting and playful creator and talent stories, and bring best practice knowledge to help build on existing influencer program.

You will partner closely with the marketing team to develop a consistent approach to deploying influencer content on owned channels.

You should also be seen as a critical resource and counsel company-wide in best practices for engaging with influencers.

You will be encouraged to have a deep understanding of UNIQLO’s global storytelling and priorities in order to activate influencers to effectively tell our story. Above all, your work will alter the way customers understand and learn about UNIQLO’s global business, offers, products, creators, and news.

To succeed in this role, you’ll need experience in marketing, communications and analytics to implement innovative influencer campaigns across multiple social platforms.

This role will be a direct report to UNIQLO’s Director of Communications.

You will…

  • Drive brand growth by recruiting authentic fans into our brand community
  • Conduct research to source, vet, and analyze influencers for potential collaborations
  • Manage inbound and outbound influencer communication/requests, product delivery organization and influencer payment
  • Create campaign analyses looking at correlations between KPIs and test variables
  • Develop a robust and well-organized database of talent with continual outreach for micro/mid-tier posting partners
  • Work with internal analytics resources to further enhance reporting and insights within and across campaigns
  • Research and stay on top of emerging influencer platforms and trends
  • Research influencer landscape to inform new influencer campaign strategies
  • Work cross-functionally across the organization as needed on a project by project basis
  • Work in partnership with social media team to inform social strategy ie. Influencer contests, giveaways, content reposting

You are…

  • Organized – organizational skills, project management skills and ability to multitask are the foundation of everything you do
  • Creative— Challenge conventional methods and open to new ideas
  • A critical thinker—Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Enterprising— Seek to take up and start new projects. Able to achieve work with risk of failure
  • Driven for Results— Push projects to completion with a sense of urgency
  • Personable - able to build and maintain significant relationships with internal and external stakeholders

Requirements

  • 4-7 years of professional experience in marketing or brand management
  • Fluency in Excel (Microsoft Office) and proficiency in Google platforms, third party analytics platforms (Mavrrk, Creator IQ)
  • Intellectually curious with strong analytical skills
  • Strategic & critical thinking – you get the smaller and the bigger picture
  • Understand key business KPIs for subscription e-commerce
  • A team player with a fantastic can-do attitude
  • Excited to work in a fast-paced environment with constant change
  • Excellent communication skills with a sharp attention to detail and organization