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Urgent!
Posted October 19, 2022
Influencer Marketing Society

Director of Social Media Strategy

Influencer Marketing Society
Los Angeles, CA, USA Remote Full-time

🚀Director of Social Media Strategy (12 month contract)

📱Media & Entertainment Industry

📈10,000+ Employees

🌎Burbank, CA (Hybrid- 3 days in office)

💸Competitive Compensation

*Must have worked within Media/Entertainment Industry

✨ Director of Social Media Strategy Opportunity ✨

Our client is seeking a Director of Social Media Strategy to join them! Influencer Marketing Society has been hired by a global leader in real life entertainment.

The Director of Social Media Strategy will lead their OWN social team and oversee all social strategy and execution of brand marketing initiatives on social platforms for the network. This role requires a unique blend of innovative instincts, digital and social media aptitude, platform and audience expertise, management skills and strategies that drive growth, as well as an eye for performance metrics – all of which impact revenue, brand performance and more.

The position, based in Los Angeles, leads a team of talented professionals and reports to the VP, Brand Marketing.

✨ Director of Social Media Strategy Responsibilities ✨

  • Provide leadership in content and strategy for network and series social media for all initiatives, across multiple channels to meet and/or exceed metric targets including engagement, follower growth, impressions, reach, revenue, etc.
  • Ensure consistent brand message across multiple consumer touch points including Facebook, Instagram (feed, Stories, IGTV), YouTube, TikTok and similar platforms for network and series
  • Build strategies and timelines to align with network / series calendars, sales and partner opportunities and brand initiatives, events, press and activations that require content and social media integration
  • Partner closely with Consumer Marketing Team to develop overarching marketing strategy, budget, timelines, and execution of all brand marketing initiatives through social media platforms, content, and tactics
  • Partner with Brand Creative Team and other stakeholders to produce social content strategy, translated through creative briefs to create effective and engaging content
  • Ability to be strategic and tactical – to manage a team providing supervision, while ensuring plans align with or drive greater series or network strategy
  • Guide Social Media Specialists, external agencies and vendors involved with producing content, community management, platform strategy, etc., enforcing clear delineation of roles and responsibilities for maximum output from the team
  • Translate social analytics and sentiment into actionable insights to inform future strategy, content development and platform usage through social media Specialists’ execution
  • Manage reporting of results to company/executive team
  • Contribute to social/digital sponsorship opportunities and serve as key liaison on strategy and execution for driving revenue on social media for large scale clients
  • Lead amplification strategies, identifying new opportunities to drive growth and media value - owned and earned - across social media campaigns
  • Collaborate across the company with Production, Development, PR, Scheduling, Digital and other teams to weigh in and provide intelligence from a social perspective

✨ Director of Social Media Strategy Requirements ✨

  • 7+ years of experience
  • Self-starter who is experienced, strategic, creative and passionate about all thing’s social media
  • A natural ability to collaborate well with others across the organization and thrive in a fast-paced environment

Skills: Marketing Strategy, Overseeing Social Media management, Brand Marketing, Consumer Marketing

📍 This a hybrid-remote opportunity (2 days remote; 3 days in the office)

🎯 We have posted this position on behalf of our client. By applying you will have direct access to the hiring manager and the added benefit of joining the diverse IMS network.

💌 Interested in applying? Please click on the ‘Apply’ button or send a copy of your resume to [email protected]

🚀 Influencer Marketing Society by Raised Voices LLC is a full-service recruitment marketing firm with clients across North America. To discuss open opportunities or career options, please visit our website www.influencermarketingsociety... and follow the IMS LinkedIn page for the latest opportunities.