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Posted October 19, 2022
ILIA Beauty

Coordinator, Social Content

ILIA Beauty
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

ILIA Beauty is looking for a Coordinator, Social Content who will grow and drive awareness of the ILIA brand on social media by helping develop + create thoughtful and consistent video content. Reporting to our social media manager, the social media content coordinator will be a key driver in the social storytelling around the brand + our core franchises. You’ll lead in content creation, briefing and strategizing across video social channels - Instagram Reels, Instagram Stories, TikTok and YouTube Shorts.

This role reports into the Manager, Tik Tok & New Platforms.

Role & Responsibilities

  • Become an ILIA brand and product to appropriately create responsive video content around clean beauty cosmetics & skincare questions (product recommendations + feedback, etc.)
  • Help concept, create and execute TikTok, Instagram Reels/Stories & YouTube shorts content while identifying emerging trends and activating quickly to drive innovation, grow engagement and community size within the platform weekly
  • Own final edits on assets, with on-screen text that fits the brands native social guidelines in partnership with the creative + social team
  • Review + collect influencer UGC, ambassadors + internal team members to edit + optimize for use on various social platforms including TikTok, Instagram Reels, Instagram Story and YouTube
  • Create “in-the-moment” content (i.e. cover social live for special events, photo shoots, etc.)
  • Assist in caption copywriting + publishing as needed
  • Research TikTok trends + competitors on the platform + pitch new concepts to the team weekly
  • Create organic owned influencer briefs to generate concepts around marketing campaigns
  • Support influencer manager with scouting new influencers for owned content creation
  • Track and monitor KPIs in real-time to optimize and pivot strategies, tactics and content development to help lead in driving conversion & awareness
  • Work with social and paid team to identify top performing content for the social team to share out with cross functional partners

Job requirements

  • 1-2 years of previous work experience in social media content creation, influencer marketing, communications, media, or related digital media field; beauty experience preferred
  • Passionate about digital innovation and creating high-quality, of-the-moment social content with a strong understanding of social media and branded content
  • Have an understanding of paid and organic TikTok social strategy with knowledge on how an asset converts + generates awareness or virality
  • Exceptional collaboration, communication, and interpersonal skills with positive + high energy
  • Detail oriented with ability to take initiative, prioritize, multitask, and work independently
  • Excellent written, verbal, presentation, and project management skills
  • Working knowledge of Adobe Suite including Lightroom and Photoshop is a plus
  • Photography and video editing skills are a plus
  • Experience on Dash Hudson, Tribe Dynamics, or other social media tools is a plus
  • Excited about brand storytelling across social channels
  • Passionate about & intimately familiar with all things TikTok + Instagram Reels
  • Creative & has their pulse on social trends and conversations
  • Previous experience shooting and editing short & long form video; comfortable being on camera

About ILIA

ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.