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Posted October 20, 2022
RSG Group GmbH

Social Media Manager

RSG Group GmbH
West Hollywood, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About Us:

With 6.4 million members across gyms, sports nutrition and digital services, RSG Group is the global leader in fitness. Founded in 1997 by Rainer Schaller, the RSG Group has become a globally operating business with 41,000 employees, including franchisees, at around 1,000 locations in 48 countries. With a renewed emphasis on health and a determined focus on sustainability, RSG Group’s extensive and future-oriented portfolio comprises of nearly 20 innovative brands, including fitness powerhouses such as Gold’s Gym, McFIT, the JOHN REED family of clubs, as well as creative and lifestyle brands such as MARCELL VON BERLIN, RON MILLER and PEARL MODEL MANAGEMENT. RSG Group consistently sets new benchmarks and provides momentum well beyond the fitness sector by continuously opening new fields of activity to remain an important part of its customers' everyday lives.

Why Us?

Despite our rapid development, our founder and CEO Rainer Schaller has never lost sight of the fact that the focus is on people and their individual strengths. As an employer, we live out our family values every single day and are proud of our employees. Join us and make a mark with your ideas and input. In return, you will find a competitive salary and benefits package. For more information about our company, please visit our website: www.rsggroup.com/en.

attribute much of our success to our company culture. We’re down-to-earth, reliable, and entrepreneurial – but also enthusiastic, collaborative, and creative. If this feels like you, we can’t wait to get to meet you!

Position Summary:

We’re looking for a Social Media Manager to lead and manage the JOHN REED Fitness (United States) channels. In this role, you will report to the Head of Marketing, JOHN REED North America, and drive the social content strategy, develop organic social campaigns, plan and manage editorial calendars, manage day-to-day social media activities, and play an integral part of bringing our mission and vision to life on social media.

Key Responsibilities:

  • Social Strategy: Develop and continuously evolve social media strategy with a focus on brand awareness and growing our channels on Instagram and Facebook
  • Content Creation: Plan, source, and create new creative assets in collaboration with our marketing, influencer, and creative team for daily content, organic social campaigns, and influencer collaborations
  • Content Planning: Lead content strategy and execution across all platforms for JOHN REED Fitness US social channels
  • Campaign Development: Ideate, develop and execute unique and engaging social media campaigns (i.e., giveaways, influencer collabs, etc.,)
  • Community Management: Respond to messages/comments, engage with our audience, and create a positive online brand experience
  • TikTok: Create and develop a brand TikTok strategy, and bring the vision to life
  • Content Capturing: Capture and create onsite content at events for stories, reels, etc., Must be comfortable with on the fly posting and editing
  • Influencer Content: Collaborate closely with influencer relations team to develop content, campaigns and programs with influencer partners
  • Analytics: Monitor, analyze, and optimize social media audience and performance based on KPIs, established benchmarks, and trends
  • Internal Collaboration: Collaborate closely with the entire JOHN REED team and internal stakeholders from creative, marketing, PR, influencers, events, and club teams to ensure brand cohesion across all channels

Competencies & Qualifications:

  • Minimum 3+ years of experience in a social media and/or marketing-related role for a consumer brand or agency
  • Strong interest and familiarity with fitness and lifestyle industries. Experience working on fitness, music, and/or lifestyle brands is a major plus
  • Creative mind with proven track record creating compelling social media campaigns and content
  • Experience with all major social media platforms, in addition to analytics and scheduling tools such as Later, Google Analytics, etc.,
  • Highly organized and proactive, always looking for ways to push our brands forward on our social media platforms
  • Strong empathy and understanding of the customer, solving their problems, adding value, reducing friction, and streamlining digital media experiences
  • Strong interest in emerging social media platforms and social tech trends
  • Ability to work flexible hours as needed

At RSG Group, we believe that our diversity fuels innovation and benefits our team members as well as our club members. All qualified applicants will be considered for employment without attention to race, color, ethnicity, ancestry, national origin, religion, gender, gender identity, sexual orientation, age, genetic information, veteran, marital status, or disability status.