Vice President, Consumer

Golin Los Angeles is looking for a Vice President, Catalyst to join our Consumer team!

We need a leader, with agency experience, who has worked with big consumer brands, managed multi-faceted account teams, building truly integrated, earned media and social media activations.

You are an integrated communications expert, with the ability to focus on the larger picture, drive thought leadership and enable effective decision making, to achieve client and business goals. You will interact with a core consumer client to present strategic marketing recommendations, addressing challenges and opportunities, and media ready solutions.

The ideal candidate is solutions oriented and has developed deep client relationships, has extensive media strategy and relations experience, managing a social media team, a history of providing strategic client counsel, is proactive, with a demonstrated ability of working with, and passion for, consumer brands.

We are looking for a dedicated team member, who will help mentor and guide our consumer team, with a can-do demeanor, inspiring the best work from our team both locally and remote.

Want to “Go All In” with us?

Here are the details:

What You’ll Do:

• Be responsible for client strategy and all PR and integrated plans
• Independently lead day to day account operations, serve as a primary client contact and build relationships with key clients to ensure that client/agency relationships exist on multiple levels/points of contact and will grow over time
• Provide client counsel on strategic and tactical matters, generating new ideas and opportunities that are linked to the development of strategic client plans
• Stay atop of industry best practices, client, and competitor brand activity, and ensure Golin delivers game-changing ideas and solutions
• Supervise, mentor, and support the development of junior team members
• Proof and write a variety of deliverables including but not limited to: communications plans, key messages, op-eds, pitches, public statements, and social media assets
• Excel at verbal and written client, interpersonal and intra-team communications
• Stay ahead of consumer trends, create story opportunities from real-time news events, identify and lead organic growth opportunities
• Understand our clients’ business, industry competition, and relevant media
• Collaborate with teams across multiple disciplines and geographies and successfully manage complex, fast-moving, and unexpected communications challenges
• Interact with clients to present strategic recommendations addressing challenges and opportunities, as well as in “think on your feet” situation
• Manage overall finance performance of accounts, including forecasting, staffing to utilization targets, maintaining project outreach, manager external vendors scoping accurate budgets for clients.

What You’ll Have:

• Bachelor’s degree, preferably in PR, marketing communications, or related field
• At least 10-12 years of PR agency or related professional communications experience a must
• Located in Southern California
• Extensive experience leading the development and execution of creative, strategic consumer campaigns, that have earned mass awareness, strengthened brand equity, and impacted business objectives
• Proven experience working in media relations and communications, as well as product launches, branding campaigns, media integrations, influencer engagement, and creating deep brand footprints
• Demonstrated expertise and proven experience working on established, large consumer brands - A focus on consumer home goods a plus
• Extensive experience as a client leader and partner, with the ability to own multiple workstreams, building deep relationships and partnerships with client leads
• Superior writing and editing skills that can communicate creatively and in an engaging manner
• Deep understanding of earned, digital, and paid media approaches
• Outstanding interpersonal skills and superior client service skills
• High passion and enthusiasm, a positive spirit, able to translate that energy into generating results
• Ability to collaborate and communicate effectively with internal and client teams at all levels
• Strategic and creative thinking with an entrepreneurial, solutions-oriented, flexible mindset and ability to function in a fast-paced environment
• Experience managing all financial aspects of client business and managing/achieving revenue goals internally at an agency important
• Develop and manage multiple projects and programs including strategies implementation plans, staffing plans, budgets, and timelines
• Been accountable for producing and delivering high-quality work and impactful, measurable results, while ensuring team members do the same
• Established leader who has grown talent via mentoring, providing constructive feedback and inspiring best in class work

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse, and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

We tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work remotely, and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Golin is a Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity.

Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose). Candidates may request an accommodation due to disability, religious belief, or exception required under applicable law.