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Posted October 20, 2022
Guin

Social Media Consultant

Guin
California, USA ⚠ [Archived] No Longer Accepting Applicants

Who We Are

Guin Music is a media conglomerate which provides a multifaceted representation experience for our artists. Guin Records is a fully operational independent record label based in California that provides elite quality production, promotion, and distribution for undiscovered artists around the world. The record label operates in conjunction with a Management wing and a Creative arm, both of which work to support Guin’s artists, as well as other creative talent. Guin is a music brand that prioritizes our artists as human beings and agents of their own destinies. Guin artists own their own masters, the label and artist cut the profits at a fair 50/50 – nearly unheard of for record labels.

What We’re Looking For

Guin Records is looking for a social media consultant to come in and revamp our entire online existence. This role will focus on creating a relevant online presence for both Guin & Guin’s artists. An ideal candidate will manage and have strong experience creating social content, social engagement, social growth to expand artist, and company’s social media platforms. This person will thrive in a fast-paced environment and have experience leading successful cross-platform projects from start to finish.

Who You Are

You are a creative individual with a natural ability to drive a crowd using social media. You are an artist or have a great understanding of an artist's vision and being able to promote them while keeping them true to their identity. You have a passion for music and collaborating with other creatives. This position will work closely with both the marketing department and individual artists on the label.

Responsibilities Will Include…

  • Develop Guin’s overall presence on social media including voice / tone.
  • Post and schedule content across multiple platforms
  • Support / promote artists releases
  • Seed company achievements, awards and press coverage
  • Collaborate with Marketing Coordinator to ensure sure all priorities are supported across socials
  • Partner with Marketing Coordinator to develop monthly social campaigns and activations for us to focus on as a Guin brand
  • Ability to produce, edit (video and audio) and distribute content (visual, video, text) optimized for social platforms, specifically for (IG, Twitter, TikTok , YouTube and Facebook)
  • Craft engaging social media content + strategies for Guis/Guin’s artists
  • Instagram, Facebook, Twitter, Tik Tok, YouTube, LinkedIn, Giphy
  • Execute social media initiatives that drive engagement, traffic + brand awareness including but not limited to:
  • Contest and Polls
  • Reaction videos
  • Memes
  • Leverage relationships to collaborate with social partners: Instagram, Facebook, Twitter, Tik Tok, YouTube, Snapchat
  • Craft weekly social messaging / content calendar for labels channels / artists channels
  • Manage all influencer/ social seeding campaigns
  • Research and maintain knowledge of social/industry trends informing management of changes that are relevant to the company’s marketing activities and best practices
  • Establish and analyze key performance indicators (KPIs) for content and social media campaigns and measure and incorporate insights into any future content decisions
  • Interact professionally with artist management and music label teams
  • Respond in a timely manner to listener comments

Our Requirements

  • Excellent written and verbal communication
  • 2+ years of experience working with emerging artists or labels
  • A full understanding of each social media platform
  • The ability to work well with a team as well as individually.