VP Brand and Wholesale Marketing

Who are we?

At Peepers, you'll be part of a team that inspires a journey of self-expression to our customers in-store, online, and beyond. As a 4th generation, family-owned company, we strive for:

Collaboration - leverage our collective genius

Positivity - Embrace the everyday with a positive, optimistic viewpoint

Quality - Every detail matters

Accountability - "Act like an owner" with the courage to shape a better future

Job Title: VP of Brand & Wholesale Marketing

Reports to: President/CEO

FLSA Status: Full-time; Exempt

Purpose: The VP of Brand & Wholesale Marketing is a proven and respected leader with a successful track record for creating long-term creative strategies. This position is a key influencer and leader within the company, one that will create a clear vision and utilize well-defined, concise communication to gain alignment and carry out that vision. This position will also play a significant role on the senior leadership team, helping shape company’s strategic long-term goals and driving ROI and revenue. The VP of Brand & Wholesale Marketing will call on their experience, branding expertise, and the latest, ever-changing industry trends to build the Peepers brand into a powerhouse within the eyewear industry.

This is a remote position reporting to headquarters in Michigan City, Indiana

Key Competencies

1. Creating and executing large-scale marketing campaigns.
2. Strong writing and proof-reading skills.
3. Ability to meet long term project deadlines while adapting to immediate demands.
4. Proven track record of time management and self-directed leadership.
5. High level of collaboration, communication, and teamwork.
6. Experience leading, directing, and motivating team members.

Duties & Responsibilities:

Management and Market Research

• Compile and present meaningful market research that will drive strategic business decisions including customer, brand, and product initiatives.
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results/ROIs, and consumer trends in order to translate results into actionable insights for the team.
• Creation and management of annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
• Identify and forecast marketing hiring needs to support continued growth.

Go To Market:

• Spearhead the strategic and tactical execution of marketing campaigns, effectively positioning our brand against competitors.
• Build creative briefs, marketing plans, and other guiding documents that set the clear goals and objectives for each seasonal launch.
• Lead and deliver high quality photo shoots and catalog creation.
• Create a library of approved assets and presentations for use by the company.

Branding

• Drive the development of branding and corporate identity initiatives, setting the voice and tone for the company while ensuring brand consistency and clear messaging across all channels.
• Create content and assets for the target consumer that follow the defined brand archetype.
• Photoshoot creative direction and production.

Wholesale and Tradeshow Marketing

• Development and oversight of product displays and point of purchase materials.
• Provide strategic and creative direction for all fixturing and displays, sales tools and presentations, packaging, catalog creation and production.
• Ensure all showrooms remain up to date and on trend, providing current and prospective retailers with an on-brand shopping experience.
• Manage relationship with exhibit partner and oversee all tradeshow booth concepts and showroom updates from ideation to completion.
• Identify potential new tradeshows for brand exposure and new door growth.

_______________________________________________________________________________

Knowledge, Skills and Abilities:

• Bachelor’s Degree with minimum 10 years’ Marketing management experience within consumer product soft lines industry.
• Proven track record of developing and executing marketing campaigns with attractive ROI.
• Retail marketing background with focus on luxury fashion preferred.
• Strategic mindset with ability to make difficult decisions
• Proven experience in developing comprehensive brand strategy and executing in timely and cost-efficient manner.
• A solid understanding of the sales process and market channels, including trends, technologies used, and market players.
• Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment, high attention to detail.
• Strong leadership skills and a high degree of initiative.
• Executive level oral and written communication skills.
• Proven commitment to build and foster relationships.