Earned Media and Influencer Marketing Lead

At Fors Marsh Group (FMG), we combine the power of science and strategy to improve people’s lives. Each day, we work with institutions and organizations that seek to disrupt markets, understand and influence behavior, drive action on a national scale, and create positive impact. Our approach extends far beyond our client portfolio—as a certified B Corporation and a 2020 Greenbook Top 50 Market Research Company, we make a difference in our community through corporate-sponsored employee volunteer programs and pro bono partnerships with values-aligned nonprofits. Most importantly, as a 2019-2022 Top Workplace, we are committed to putting people first and foster a culture that reflects that commitment. We are proud to be an equal opportunity employer, and we celebrate diversity and inclusivity as the foundation of a healthy, successful, and innovative work environment. Join us, and together we can work to ensure a better tomorrow.

We are currently seeking an experienced, skilled, intelligent and motivated integrated marketing professional to lead our Earned Media and Influencer Marketing work for a communication support contract for a federal agency leading a COVID-19 public education campaign. This individual would work in a senior account supervisor role, reporting to the Division Director, and collaborating with a team of communication and marketing professionals —including an earned media agency, health science writers, in-house creative, workstream leads (Partnerships, Social Listening Lab and Research & Evaluation) to lead and oversee Earned Media and Influencer Outreach efforts for a large-scale campaign.

Responsibilities include:

• Providing client account management to understand needs, manage expectations, and build long-term relationships.
• Thinking creatively to solve tangible marketing and communication problems through the application of research and data insights, technology, media outreach and numerous other channels.
• Leading and collaborating with subcontractors and team members to anticipate and identify client needs and generate forward-thinking ideas to promote updated vaccines and COVID treatments.
• Liaising with influencer agencies to manage influencers, monitor publications (timeline, quality of content, alignment to campaign messaging).
• Overseeing and providing quality control of an existing influencer vetting process.
• Assessing influencer content landscape to inform Campaign content strategy and applying trends.
• Overseeing the development of earned pitching strategies, as well as execution of the plans.
• Reviewing and directing the development of all earned media materials including talking points, Q&A documents and other prep materials needed for TV, radio, and print interviews.
• Working with earned media agency to prepare HHS trusted messengers for SMTs, RMTs and media briefings as needed.
• Supporting new business and capture planning for the COVID-19 Communication Division.
  
  

Qualifications:

• Bachelor’s Degree or advanced degree in communications, marketing, public health, public relations, journalism, or an equivalent field of expertise.
• Experience working with federal health agencies on public health campaigns is critical.
• Project management experience, particularly shepherding content through review, and ensuring changes are applied consistently.
• Experience supporting all facets of a communication and marketing plans including strategy development, media outreach, social media marketing, partnership development, and project management.
• A minimum of 15 years of work experience.
• Ability to solve problems quickly and creatively.
• Proven ability to meet deadlines and work on multiple projects simultaneously.
• Willing to do the nitty-gritty work required to make a project successful.
• Ability to collaborate with and promote a positive relationship between colleagues, partners, and clients.
• Initiative and enthusiasm to develop recommendations and persistence to advocate for recommendations to colleagues and client.
• Exceptional oral and written communication skills.
• Superior email and telephone etiquette and an ability to deal effectively with customers, contractors, peers, and leadership.
• Excellent attention to detail.
• Proficiency with Teams and Smartsheet is also preferred.
  
  

We Offer:

Our benefits typically meet or exceed our competitors’ packages. Ways we are unique?

• Ability to make an impact on people’s lives, both internal and external to the organization.
• Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage.
• Remote work.
• Our company culture, which values balance and allows each employee to take leave as they require it to balance the responsibilities of both their work and home lives without worrying about depleting their available leave hours.
• We provide a floating holiday bank so you can celebrate the days you value.
• Generous matching retirement contributions and no vesting period starting the third month of employment.
• Dedicated training and development budgets to expand your expertise and grow your skillset.
• You can volunteer your way with paid time off.
• You can participate in FMG staff-led affinity groups.
• Our employees receive product and service discounts through the certified B Corp network.